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Meta Ads MCP

by pipeboard-co

get_insights

Analyze campaign, ad set, ad, or account performance using customizable time ranges and breakdown dimensions to optimize Meta advertising strategies.

Instructions

Get performance insights for a campaign, ad set, ad or account. Args: access_token: Meta API access token (optional - will use cached token if not provided) object_id: ID of the campaign, ad set, ad or account time_range: Either a preset time range string or a dictionary with "since" and "until" dates in YYYY-MM-DD format Preset options: today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year Dictionary example: {"since":"2023-01-01","until":"2023-01-31"} breakdown: Optional breakdown dimension. Valid values include: Demographic: age, gender, country, region, dma Platform/Device: device_platform, platform_position, publisher_platform, impression_device Creative Assets: ad_format_asset, body_asset, call_to_action_asset, description_asset, image_asset, link_url_asset, title_asset, video_asset, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, media_type, creative_relaxation_asset_type, flexible_format_asset_type, gen_ai_asset_type Campaign/Ad Attributes: breakdown_ad_objective, breakdown_reporting_ad_id, app_id, product_id Conversion Tracking: coarse_conversion_value, conversion_destination, standard_event_content_type, signal_source_bucket, is_conversion_id_modeled, fidelity_type, redownload Time-based: hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, frequency_value Extensions/Landing: ad_extension_domain, ad_extension_url, landing_destination, mdsa_landing_destination Attribution: sot_attribution_model_type, sot_attribution_window, sot_channel, sot_event_type, sot_source Mobile/SKAN: skan_campaign_id, skan_conversion_id, skan_version, postback_sequence_index CRM/Business: crm_advertiser_l12_territory_ids, crm_advertiser_subvertical_id, crm_advertiser_vertical_id, crm_ult_advertiser_id, user_persona_id, user_persona_name Advanced: hsid, is_auto_advance, is_rendered_as_delayed_skip_ad, mmm, place_page_id, marketing_messages_btn_name, impression_view_time_advertiser_hour_v2, comscore_market, comscore_market_code level: Level of aggregation (ad, adset, campaign, account)

Input Schema

NameRequiredDescriptionDefault
access_tokenNo
breakdownNo
levelNoad
object_idNo
time_rangeNomaximum

Input Schema (JSON Schema)

{ "properties": { "access_token": { "default": null, "title": "Access Token", "type": "string" }, "breakdown": { "default": "", "title": "Breakdown", "type": "string" }, "level": { "default": "ad", "title": "Level", "type": "string" }, "object_id": { "default": null, "title": "Object Id", "type": "string" }, "time_range": { "anyOf": [ { "type": "string" }, { "additionalProperties": { "type": "string" }, "type": "object" } ], "default": "maximum", "title": "Time Range" } }, "title": "get_insightsArguments", "type": "object" }

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