Meta Ads MCP

"""Insights and Reporting functionality for Meta Ads API.""" import json from typing import Optional, Union, Dict from .api import meta_api_tool, make_api_request from .utils import download_image, try_multiple_download_methods, ad_creative_images, create_resource_from_image from .server import mcp_server import base64 import datetime @mcp_server.tool() @meta_api_tool async def get_insights(object_id: str, access_token: Optional[str] = None, time_range: Union[str, Dict[str, str]] = "maximum", breakdown: str = "", level: str = "ad", limit: int = 25, after: str = "") -> str: """ Get performance insights for a campaign, ad set, ad or account. Args: object_id: ID of the campaign, ad set, ad or account access_token: Meta API access token (optional - will use cached token if not provided) time_range: Either a preset time range string or a dictionary with "since" and "until" dates in YYYY-MM-DD format Preset options: today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year Dictionary example: {"since":"2023-01-01","until":"2023-01-31"} breakdown: Optional breakdown dimension. Valid values include: Demographic: age, gender, country, region, dma Platform/Device: device_platform, platform_position, publisher_platform, impression_device Creative Assets: ad_format_asset, body_asset, call_to_action_asset, description_asset, image_asset, link_url_asset, title_asset, video_asset, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, media_type, creative_relaxation_asset_type, flexible_format_asset_type, gen_ai_asset_type Campaign/Ad Attributes: breakdown_ad_objective, breakdown_reporting_ad_id, app_id, product_id Conversion Tracking: coarse_conversion_value, conversion_destination, standard_event_content_type, signal_source_bucket, is_conversion_id_modeled, fidelity_type, redownload Time-based: hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, frequency_value Extensions/Landing: ad_extension_domain, ad_extension_url, landing_destination, mdsa_landing_destination Attribution: sot_attribution_model_type, sot_attribution_window, sot_channel, sot_event_type, sot_source Mobile/SKAN: skan_campaign_id, skan_conversion_id, skan_version, postback_sequence_index CRM/Business: crm_advertiser_l12_territory_ids, crm_advertiser_subvertical_id, crm_advertiser_vertical_id, crm_ult_advertiser_id, user_persona_id, user_persona_name Advanced: hsid, is_auto_advance, is_rendered_as_delayed_skip_ad, mmm, place_page_id, marketing_messages_btn_name, impression_view_time_advertiser_hour_v2, comscore_market, comscore_market_code level: Level of aggregation (ad, adset, campaign, account) limit: Maximum number of results to return per page (default: 25, Meta API allows much higher values) after: Pagination cursor to get the next set of results. Use the 'after' cursor from previous response's paging.next field. """ if not object_id: return json.dumps({"error": "No object ID provided"}, indent=2) endpoint = f"{object_id}/insights" params = { "fields": "account_id,account_name,campaign_id,campaign_name,adset_id,adset_name,ad_id,ad_name,impressions,clicks,spend,cpc,cpm,ctr,reach,frequency,actions,action_values,conversions,unique_clicks,cost_per_action_type", "level": level, "limit": limit } # Handle time range based on type if isinstance(time_range, dict): # Use custom date range with since/until parameters if "since" in time_range and "until" in time_range: params["time_range"] = json.dumps(time_range) else: return json.dumps({"error": "Custom time_range must contain both 'since' and 'until' keys in YYYY-MM-DD format"}, indent=2) else: # Use preset date range params["date_preset"] = time_range if breakdown: params["breakdowns"] = breakdown if after: params["after"] = after data = await make_api_request(endpoint, access_token, params) return json.dumps(data, indent=2)