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Meta Ads MCP

by pipeboard-co

estimate_audience_size

Estimate audience size for Meta Ads campaigns using detailed targeting specifications. Analyze demographics, geography, interests, and behaviors to validate and predict reach, link clicks, impressions, or conversions.

Instructions

Estimate audience size for targeting specifications using Meta's delivery_estimate API. This function provides comprehensive audience estimation for complex targeting combinations including demographics, geography, interests, and behaviors. It also maintains backwards compatibility for simple interest validation. Args: access_token: Meta API access token (optional - will use cached token if not provided) account_id: Meta Ads account ID (format: act_XXXXXXXXX) - required for comprehensive estimation targeting: Complete targeting specification including demographics, geography, interests, etc. Example: { "age_min": 25, "age_max": 65, "geo_locations": {"countries": ["PL"]}, "flexible_spec": [ {"interests": [{"id": "6003371567474"}]}, {"interests": [{"id": "6003462346642"}]} ] } optimization_goal: Optimization goal for estimation (default: "REACH"). Options: "REACH", "LINK_CLICKS", "IMPRESSIONS", "CONVERSIONS", etc. interest_list: [DEPRECATED - for backwards compatibility] List of interest names to validate interest_fbid_list: [DEPRECATED - for backwards compatibility] List of interest IDs to validate Returns: JSON string with audience estimation results including estimated_audience_size, reach_estimate, and targeting validation

Input Schema

NameRequiredDescriptionDefault
access_tokenNo
account_idNo
interest_fbid_listNo
interest_listNo
optimization_goalNoREACH
targetingNo

Input Schema (JSON Schema)

{ "properties": { "access_token": { "default": null, "title": "Access Token", "type": "string" }, "account_id": { "default": null, "title": "Account Id", "type": "string" }, "interest_fbid_list": { "default": null, "items": { "type": "string" }, "title": "Interest Fbid List", "type": "array" }, "interest_list": { "default": null, "items": { "type": "string" }, "title": "Interest List", "type": "array" }, "optimization_goal": { "default": "REACH", "title": "Optimization Goal", "type": "string" }, "targeting": { "additionalProperties": true, "default": null, "title": "Targeting", "type": "object" } }, "title": "estimate_audience_sizeArguments", "type": "object" }

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