# 📅 Social Media Content Calendar
> **Duration**: 4-week launch campaign
> **Platforms**: Twitter/X, LinkedIn, Discord, Telegram
---
## Week -1: Pre-Launch (Building Hype)
### Monday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | Teaser: "Working on something that'll change how AI agents work 👀" |
### Wednesday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | "What if your AI could pay for things on the internet? 🤔 Thread incoming this week..." |
| 2 PM | LinkedIn | Professional teaser about AI economic agents |
### Friday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | "HTTP 402 has been reserved since 1999. We're finally using it. Launching Monday 🚀" |
| 3 PM | Discord | Drop hint in relevant AI/crypto servers |
---
## Week 1: Launch Week 🚀
### Monday (LAUNCH DAY)
| Time | Platform | Content | Link |
|------|----------|---------|------|
| 7 AM PT | Hacker News | "Show HN: x402 – HTTP 402 payments for AI agents" | [hackernews-post.md](hackernews-post.md) |
| 8 AM PT | Twitter | Main launch thread (10 tweets) | [twitter-thread.md](twitter-thread.md) |
| 9 AM PT | Dev.to | Full article | [devto-article.md](devto-article.md) |
| 10 AM PT | Reddit | r/LocalLLaMA post | [reddit-posts.md](reddit-posts.md) |
| 12 PM PT | Reddit | r/ethereum post | [reddit-posts.md](reddit-posts.md) |
| 2 PM PT | LinkedIn | Professional announcement | Adapt from Medium |
| 4 PM PT | Discord | Announce in AI/crypto communities | - |
| 6 PM PT | Twitter | Quote tweet with demo GIF | - |
| 9 PM PT | Twitter | "First day stats: X stars, Y downloads, Z messages. Blown away 🙏" | - |
### Tuesday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | Reply thread with additional examples/use cases |
| 2 PM | Twitter | Share interesting HN/Reddit comments |
| 6 PM | Twitter | "FAQ thread based on questions we got yesterday" |
### Wednesday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | Technical deep-dive thread on x402 architecture |
| 2 PM | Medium | Publish long-form article |
| 6 PM | Twitter | "Day 3: What we've learned so far" |
### Thursday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | Highlight community member who built something cool |
| 2 PM | Twitter | "Under the hood" - show actual code snippets |
| 6 PM | Discord | Host AMA session |
### Friday
| Time | Platform | Content |
|------|----------|---------|
| 10 AM | Twitter | Week 1 retrospective with metrics |
| 2 PM | LinkedIn | Professional week 1 summary |
| 6 PM | Twitter | "What should we build next?" poll |
### Weekend
| Time | Platform | Content |
|------|----------|---------|
| Sat 10 AM | Twitter | Relaxed post - maybe meme about AI having money |
| Sun 6 PM | Twitter | "Week 2 preview - here's what's coming" |
---
## Week 2: Momentum
### Monday
- Twitter: "Week 2 begins! New tutorial: Building your first x402 service"
- Dev.to: Tutorial post
### Tuesday
- Twitter: Feature spotlight - DeFi tools
- Demo GIF of swap execution
### Wednesday
- Twitter: Security features deep-dive
- Address common safety concerns
### Thursday
- Twitter: Community showcase
- Highlight 2-3 things people have built
### Friday
- Twitter: Week 2 metrics update
- LinkedIn: Professional summary
---
## Week 3: Expansion
### Monday
- Twitter: "What other chains should we support?" poll
- Begin outreach to potential integration partners
### Tuesday
- Twitter: Comparison with alternatives (objective, not attacking)
### Wednesday
- Twitter: Vision thread - "Where AI economics goes from here"
### Thursday
- Twitter: Guest thread or collab with another builder
### Friday
- Twitter: Month 1 coming up - preview of milestone post
---
## Week 4: Consolidation
### Monday
- Twitter: One month retrospective
- Full metrics report
- Thank the community
### Tuesday
- LinkedIn: Professional month 1 summary
- Suitable for investors/partners
### Wednesday
- Twitter: Roadmap reveal - "What's next for x402"
### Thursday
- Twitter: Call for contributors
- Highlight good first issues
### Friday
- Twitter: Set up for ongoing rhythm
- Announce weekly update schedule
---
## Ongoing Content (Post-Launch)
### Weekly Schedule
| Day | Content Type |
|-----|--------------|
| Monday | Product update / New feature |
| Tuesday | Tutorial / How-to |
| Wednesday | Technical deep-dive |
| Thursday | Community spotlight |
| Friday | Metrics / Week summary |
### Monthly Schedule
| Week | Focus |
|------|-------|
| Week 1 | Feature announcements |
| Week 2 | Technical content |
| Week 3 | Community / Partnerships |
| Week 4 | Vision / Thought leadership |
---
## Content Templates
### Feature Announcement
```
🆕 NEW: [Feature name]
[1-sentence description]
[3 bullet points of what it does]
Try it: [command or link]
[Demo GIF]
```
### Tutorial
```
🎓 TUTORIAL: How to [do X]
In 5 steps:
1. [Step 1]
2. [Step 2]
3. [Step 3]
4. [Step 4]
5. [Step 5]
Full guide: [link]
[Screenshot or GIF]
```
### Metrics Update
```
📊 Week [X] by the numbers:
⭐ [X] GitHub stars (+[Y])
📦 [X] npm downloads
💬 [X] community messages
🔧 [X] issues closed
Thank you for the support! 🙏
What should we build next?
```
### Community Spotlight
```
🌟 COMMUNITY SPOTLIGHT
@[username] built [thing] with Universal Crypto MCP!
[What it does in 1-2 sentences]
Check it out: [link]
Building something? Tag us!
```
---
## Hashtag Strategy
### Primary (always use 1-2)
```
#x402 #GiveClaudeMoney #AIAgents
```
### Secondary (rotate)
```
#MCP #BuildInPublic #Web3 #DeFi #AIPayments #OpenSource
```
### Platform-Specific
- **Twitter**: 2-3 hashtags max
- **LinkedIn**: 3-5 hashtags
- **Instagram**: 10-15 (if used)
---
## Engagement Rules
### Do
- ✅ Reply to every comment in first 24 hours
- ✅ Quote tweet interesting uses
- ✅ Thank people who share
- ✅ Be helpful with technical questions
- ✅ Admit when you don't know something
### Don't
- ❌ Ignore criticism
- ❌ Be defensive
- ❌ Over-post (max 5 tweets/day)
- ❌ Use engagement bait
- ❌ Auto-DM followers
---
## Crisis Response
### If something breaks
```
⚠️ We're aware of [issue] and working on a fix.
Status updates: [link to GitHub issue]
Apologies for the inconvenience. Fix incoming.
```
### If criticized fairly
```
Valid point - thanks for the feedback.
We're [taking action / considering this].
Appreciate you helping us improve.
```
### If attacked unfairly
```
[Don't engage publicly. DM if needed. Focus on supporters.]
```
---
## Tools
- **Scheduling**: Buffer, Typefully, or native scheduling
- **Analytics**: Twitter Analytics, Shield.io for GitHub badges
- **Images**: Canva, Figma, or Screenshots with annotations
- **GIFs**: LICEcap, Kap, or built-in screen recording
---
*Content calendar should be living document - adjust based on what resonates.*
