# 📊 Launch Analytics & Tracking
> **Purpose**: Track campaign performance across all channels
> **Update Frequency**: Daily during launch week, weekly thereafter
---
## Dashboard Summary
| Metric | Target (Week 1) | Actual | Status |
|--------|-----------------|--------|--------|
| GitHub Stars | 250 | - | 🔄 |
| npm Downloads | 1,000 | - | 🔄 |
| Twitter Impressions | 50,000 | - | 🔄 |
| HN Points | 100 | - | 🔄 |
| Dev.to Views | 5,000 | - | 🔄 |
---
## GitHub Metrics
Track at: https://github.com/nirholas/universal-crypto-mcp
| Date | Stars | Forks | Issues | PRs | Clones |
|------|-------|-------|--------|-----|--------|
| Launch Day | - | - | - | - | - |
| Day 2 | - | - | - | - | - |
| Day 3 | - | - | - | - | - |
| Day 7 | - | - | - | - | - |
| Day 14 | - | - | - | - | - |
| Day 30 | - | - | - | - | - |
**Traffic Sources** (from GitHub Insights):
- [ ] Direct
- [ ] Search
- [ ] Referrals (which sites?)
---
## npm Metrics
Track at: https://www.npmjs.com/package/@nirholas/universal-crypto-mcp
| Period | Downloads |
|--------|-----------|
| Launch Day | - |
| Week 1 | - |
| Week 2 | - |
| Month 1 | - |
| Month 3 | - |
---
## Twitter/X Metrics
### Main Thread Performance
| Metric | Tweet 1 | Tweet 5 | Tweet 10 |
|--------|---------|---------|----------|
| Impressions | - | - | - |
| Likes | - | - | - |
| Retweets | - | - | - |
| Quote Tweets | - | - | - |
| Replies | - | - | - |
| Link Clicks | - | - | - |
| Profile Visits | - | - | - |
### Follower Growth
| Date | Followers | Change |
|------|-----------|--------|
| Pre-launch | - | - |
| Day 1 | - | - |
| Day 7 | - | - |
| Day 30 | - | - |
### Notable Mentions
- [ ] (List influential accounts that engage)
---
## Hacker News Metrics
Post URL: (add when posted)
| Time | Points | Comments | Rank |
|------|--------|----------|------|
| +1 hour | - | - | - |
| +3 hours | - | - | - |
| +6 hours | - | - | - |
| +12 hours | - | - | - |
| +24 hours | - | - | - |
**Front Page Duration**: _ hours
---
## Dev.to Metrics
Article URL: (add when published)
| Metric | Value |
|--------|-------|
| Views | - |
| Reactions | - |
| Comments | - |
| Saves | - |
| Reading Time Avg | - |
---
## Medium Metrics
Article URL: (add when published)
| Metric | Value |
|--------|-------|
| Views | - |
| Reads | - |
| Read Ratio | - |
| Claps | - |
| Highlights | - |
---
## x402 Protocol Metrics
*These are the metrics that matter most for product success*
### Payment Volume
| Period | Total Volume | Transactions | Avg Transaction |
|--------|--------------|--------------|-----------------|
| Week 1 | - | - | - |
| Week 2 | - | - | - |
| Month 1 | - | - | - |
### Tool Marketplace
| Metric | Value |
|--------|-------|
| Registered Tools | - |
| Paid Tools | - |
| Total Tool Calls | - |
| Paid Tool Revenue | - |
### Active Wallets
| Period | New Wallets | Active Wallets |
|--------|-------------|----------------|
| Week 1 | - | - |
| Month 1 | - | - |
---
## Conversion Funnel
```
Impressions (social) → Clicks → README Views → Install → Setup Complete → First Payment
100,000 → 5,000 → 2,000 → 500 → 200 → 50
5% 40% 25% 40% 25%
```
**Funnel Analysis**:
- Where are people dropping off?
- What content converts best?
- Which channels drive the most valuable users?
---
## Competitor Tracking
| Competitor | Stars | Downloads | Notable Activity |
|------------|-------|-----------|------------------|
| [Competitor A] | - | - | - |
| [Competitor B] | - | - | - |
| [Competitor C] | - | - | - |
---
## Content Performance Comparison
| Content | Platform | Views/Impressions | Conversions |
|---------|----------|-------------------|-------------|
| Twitter Thread | X | - | - |
| HN Post | Hacker News | - | - |
| Dev.to Article | Dev.to | - | - |
| Medium Article | Medium | - | - |
| Demo Video | YouTube | - | - |
**Best Performing Content**: (analyze weekly)
---
## Qualitative Feedback
### Positive Feedback Themes
1. (List common positive themes)
2.
3.
### Common Questions/Concerns
1. (List FAQs from comments)
2.
3.
### Feature Requests
1. (List requested features)
2.
3.
### Bug Reports
1. (List reported issues)
2.
3.
---
## Influencer/Press Mentions
| Date | Who | Platform | Reach | Sentiment |
|------|-----|----------|-------|-----------|
| - | - | - | - | - |
---
## Weekly Summary Template
### Week of: [DATE]
**Highlights**:
-
**Metrics**:
- Stars: _ (+_)
- Downloads: _ (+_)
- Twitter followers: _ (+_)
**What Worked**:
-
**What Didn't**:
-
**Next Week Focus**:
-
---
## Monthly Report Template
### Month: [MONTH YEAR]
**Executive Summary**:
(2-3 sentences)
**Key Metrics**:
| Metric | Start | End | Change |
|--------|-------|-----|--------|
| GitHub Stars | - | - | - |
| npm Downloads | - | - | - |
| Twitter Followers | - | - | - |
| x402 Volume | - | - | - |
**Content Performance**:
(Top 3 performing pieces)
**Community Growth**:
(Discord/Telegram/GitHub Discussions stats)
**Product Improvements**:
(Features shipped this month)
**Goals for Next Month**:
1.
2.
3.
---
## Tracking Tools Setup
### Required
- [ ] GitHub Insights (built-in)
- [ ] npm stats (built-in)
- [ ] Twitter Analytics (built-in)
### Recommended
- [ ] Google Analytics (for docs site)
- [ ] Plausible/Fathom (privacy-friendly alternative)
- [ ] PostHog (product analytics)
### For x402 Metrics
- [ ] Dune Analytics dashboard
- [ ] Custom indexer for payment tracking
---
## Alerts to Set Up
- [ ] GitHub: Star milestone notifications (100, 500, 1000)
- [ ] Twitter: Mention alerts for brand terms
- [ ] npm: Weekly download report
- [ ] Google Alert: "universal crypto mcp" OR "x402 protocol"
---
*Update this document regularly. Data drives decisions.*
