# π£ x402 Ecosystem Viral Launch Campaign
> **Mission: Make "Give Claude Money" go viral.**
## π Campaign Overview
This folder contains all launch assets for the unified x402 ecosystem. Our goal is to position Universal Crypto MCP as **the** infrastructure for AI-to-AI payments.
### π Success Metrics
| Metric | Week 1 | Month 1 | Month 3 |
|--------|--------|---------|---------|
| GitHub Stars (universal-crypto-mcp) | 250 | 1,000 | 5,000 |
| GitHub Stars (x402 ecosystem) | 100 | 500 | 2,000 |
| npm downloads | 1,000 | 10,000 | 50,000 |
| x402 payment volume | $100 | $5,000 | $50,000 |
| Paid tools in registry | 5 | 25 | 100 |
| Twitter impressions | 50K | 500K | 2M |
---
## π Campaign Assets
| File | Platform | Status |
|------|----------|--------|
| [landing-page.html](landing-page.html) | Website | β
Ready |
| [demo-video-script.md](demo-video-script.md) | YouTube/X | β
Ready |
| [twitter-thread.md](twitter-thread.md) | X/Twitter | β
Ready |
| [hackernews-post.md](hackernews-post.md) | Hacker News | β
Ready |
| [devto-article.md](devto-article.md) | Dev.to | β
Ready |
| [medium-article.md](medium-article.md) | Medium | β
Ready |
| [github-profile-readme.md](github-profile-readme.md) | GitHub | β
Ready |
| [conference-proposal.md](conference-proposal.md) | ETH Denver + others | β
Ready |
| [press-kit.md](press-kit.md) | Media | β
Ready |
---
## π― Launch Timeline
### Week -1: Pre-Launch
- [ ] Finalize all campaign assets
- [ ] Record demo video
- [ ] Set up analytics tracking
- [ ] Reach out to early testers
- [ ] Create launch day thread drafts
### Day 0: Launch Day π
- **7:00 AM PT** - Post Hacker News
- **8:00 AM PT** - Twitter thread goes live
- **9:00 AM PT** - Dev.to article published
- **10:00 AM PT** - YouTube video live
- **12:00 PM PT** - Reddit posts (r/LocalLLaMA, r/ethereum)
- **Throughout** - Engage with comments
### Week 1: Momentum
- [ ] Daily X engagement
- [ ] Respond to all GitHub issues
- [ ] Guest appearance on Web3 podcasts
- [ ] Write follow-up thread with metrics
### Month 1: Expansion
- [ ] Submit to MCP directories
- [ ] Partner integrations
- [ ] Community tutorials
- [ ] Conference submissions
---
## π Key Links
- **Main Repo**: https://github.com/nirholas/universal-crypto-mcp
- **x402 Protocol**: https://github.com/nirholas/universal-crypto-mcp/tree/main/x402
- **npm Package**: https://www.npmjs.com/package/@nirholas/universal-crypto-mcp
- **Documentation**: https://universal-crypto-mcp.vercel.app
- **Twitter**: https://x.com/nichxbt
---
## π¨ Brand Assets
### Taglines (A/B Test)
1. **"Give Claude Money"** - Primary, provocative
2. **"AI Agents That Pay Their Own Way"** - Explanatory
3. **"The First AI Payment Protocol"** - Technical authority
4. **"HTTP 402 Finally Has a Purpose"** - Developer humor
### Hashtags
```
#GiveClaudeMoney #x402 #AIPayments #MCP #AIAgents #Web3 #DeFi #BuildInPublic
```
### Emoji Set
```
π€π° - Primary brand
πΈ - Payments
βοΈ - Blockchain
π§ - Tools
π - Launch
β¨ - Magic
```
---
## π Contact
- **Creator**: @nichxbt
- **Email**: [TBD]
- **Discord**: [TBD]
---
*Let's make AI economics a reality.* π€π°