---
name: competitive-analysis
description: Research competitors, alternatives, and market landscape for a product, service, or technology
argument-hint: [product/company/technology]
---
# Competitive Analysis
Analyze the competitive landscape for: **$ARGUMENTS**
## Research Framework
### Phase 1: Identify Competitors
Use `google_search` with these query patterns:
```
"[subject] alternatives"
"[subject] vs"
"[subject] competitors"
"best [category] tools/services/products"
"[subject] comparison"
```
### Phase 2: Gather Intelligence
For each major competitor, use `extract_webpage_content` on:
1. Their official website (features, pricing if available)
2. Review sites (G2, Capterra, TrustRadius for software)
3. Recent news articles
4. Technical documentation (if applicable)
Search queries:
```
"[competitor] features"
"[competitor] pricing"
"[competitor] review"
"[competitor] vs [subject]"
```
### Phase 3: Market Context
Use `research_topic` with:
```json
{
"topic": "[subject] market landscape",
"depth": "intermediate",
"focus_areas": ["market trends", "key players", "pricing models", "customer segments"]
}
```
## Analysis Output
```markdown
# Competitive Analysis: [Subject]
## Executive Summary
[Overview of competitive position]
## Market Landscape
### Category Definition
[What category/market does this compete in?]
### Market Trends
- [Trend 1]
- [Trend 2]
## Competitor Matrix
| Competitor | Target Market | Key Differentiator | Pricing | Strengths | Weaknesses |
|------------|---------------|-------------------|---------|-----------|------------|
| ... | ... | ... | ... | ... | ... |
## Detailed Competitor Profiles
### [Competitor 1]
- **Overview**:
- **Key Features**:
- **Target Customer**:
- **Pricing Model**:
- **Strengths**:
- **Weaknesses**:
- **Recent Developments**:
### [Competitor 2]
...
## Competitive Positioning Map
[Describe positioning on key dimensions, e.g.:]
- Price vs Features
- Simplicity vs Power
- SMB vs Enterprise
## Opportunities & Threats
### Opportunities
- [Gap in market]
- [Underserved segment]
### Threats
- [Emerging competitor]
- [Market shift]
## Recommendations
1. [Strategic recommendation]
2. [Tactical recommendation]
## Sources
[List key sources with quality scores]
```
## Tips for Better Results
- Use `dateRestrict: "y1"` for recent competitive moves
- Check Crunchbase/LinkedIn for company info
- Look for customer reviews mentioning alternatives
- Search "[competitor] problems" or "[competitor] issues" for weaknesses
