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jafforgehq

SEO Analytics MCP

by jafforgehq

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
DEFAULT_GSC_SITE_URLYesDefault Google Search Console site URL. Required format: sc-domain:example.com
DEFAULT_GA4_PROPERTY_IDYesDefault Google Analytics 4 property ID

Capabilities

Features and capabilities supported by this server

CapabilityDetails
tools
{
  "listChanged": false
}
prompts
{
  "listChanged": false
}
resources
{
  "subscribe": false,
  "listChanged": false
}
experimental
{}

Tools

Functions exposed to the LLM to take actions

NameDescription
capabilities

Show enabled connectors, defaults, and key analysis thresholds.

gsc_list_sites

List Search Console properties available to the authenticated account.

gsc_search_analytics_raw

Run a raw Search Console Search Analytics query with full options.

gsc_top_pages

Return top pages from GSC with clicks, impressions, CTR, and position.

gsc_top_queries

Return top queries from GSC by clicks.

gsc_query_page_pairs

Return query+page combinations from GSC for intent/page matching analysis.

ga4_run_report_raw

Run raw GA4 report with optional dimension/metric filters and ordering.

ga4_landing_pages

Return GA4 landing pages with engagement and conversion metrics.

ga4_channel_report

Break down GA4 landing pages by default channel group.

analytics_merge_page_metrics

Merge normalized GSC + GA4 page metrics into one dataset.

analytics_generate_action_items

Generate prioritized SEO and content action items from merged data.

analytics_popularity_snapshot

Get top pages by clicks, impressions, sessions, and conversions.

analytics_trend_report

Compare current vs previous period to surface gainers and decliners.

analytics_data_quality_report

Show merge coverage and top URL mismatches between GSC and GA4.

analytics_query_page_opportunities

Find high-impression query/page pairs with weak CTR and weak on-page outcomes.

analytics_topic_clusters

Extract high-impact query token clusters to guide content focus.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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