Meta Ads (Facebook & Instagram)

MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header Authorization: Bearer <token> for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "" } after the user pastes, or with no args to get the link.

Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/ link that opens without login.

List ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.

Permanently delete a Meta Ads ad set. Irreversible.

Bulk support: accepts adset_ids for batched execution.

Get detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.

Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete.

[Flattened action: create]

Bulk support: accepts adset_ids, campaign_ids for batched execution.

Create or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents. BUDGET (most common create failure): the ad set REQUIRES daily_budget or lifetime_budget, UNLESS the parent campaign already carries the budget (campaign budget optimization) — in which case the ad set must NOT send one. lifetime_budget also requires end_time. optimization_goal must match the campaign objective: OUTCOME_TRAFFIC → LINK_CLICKS / LANDING_PAGE_VIEWS / IMPRESSIONS; OUTCOME_AWARENESS → REACH / IMPRESSIONS; OUTCOME_ENGAGEMENT → POST_ENGAGEMENT / THRUPLAY / PAGE_LIKES / CONVERSATIONS; OUTCOME_LEADS → LEAD_GENERATION / QUALITY_LEAD / OFFSITE_CONVERSIONS; OUTCOME_SALES → OFFSITE_CONVERSIONS / VALUE; OUTCOME_APP_PROMOTION → APP_INSTALLS. OFFSITE_CONVERSIONS/VALUE need promoted_object with the pixel: {"pixel_id":"123","custom_event_type":"PURCHASE"}. LEAD_GENERATION needs {"page_id":"123"}. destination_type is only for non-website destinations (MESSENGER, WHATSAPP, PHONE_CALL); omit it for regular website traffic. For destructive delete use meta_ads_adset_delete.

[Flattened action: update]

Bulk support: accepts adset_ids, campaign_ids for batched execution.

List Custom Audiences in the ad account.

Permanently delete a Custom Audience. Irreversible.

Bulk support: accepts audience_ids for batched execution.

Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete.

[Flattened action: add_users]

Bulk support: accepts audience_ids for batched execution.

Manage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. For destructive delete use meta_ads_audience_delete.

[Flattened action: create]

Bulk support: accepts audience_ids for batched execution.

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM

[Flattened action: accounts]

Bulk support: accepts business_ids for batched execution.

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM

[Flattened action: list]

Bulk support: accepts business_ids for batched execution.

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM

[Flattened action: pages]

Bulk support: accepts business_ids for batched execution.

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM

[Flattened action: pixels]

Bulk support: accepts business_ids for batched execution.

Read Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM

[Flattened action: users]

Bulk support: accepts business_ids for batched execution.

Permanently delete a Meta Ads campaign. Irreversible.

Bulk support: accepts campaign_ids for batched execution.

List Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete.

[Flattened action: activate]

Bulk support: accepts campaign_ids for batched execution.

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete.

[Flattened action: create]

Bulk support: accepts campaign_ids for batched execution.

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete.

[Flattened action: pause]

Bulk support: accepts campaign_ids for batched execution.

Create, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_AWARENESS, OUTCOME_APP_PROMOTION. Budgets are in cents (e.g. 5000 = $50.00). A budget HERE means campaign budget optimization: the ad sets under it must then NOT carry their own budget. Leave the campaign budget empty to budget per ad set instead. For destructive delete use meta_ads_campaign_delete.

[Flattened action: update]

Bulk support: accepts campaign_ids for batched execution.

Permanently delete a Meta Ads ad. Irreversible.

Bulk support: accepts ad_ids for batched execution.

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete.

[Flattened action: create_ad]

Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete.

[Flattened action: create_creative]

Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

Create ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_hash (from upload_image) OR video_id (from upload_video) + page_id + message. call_to_action_type: LEARN_MORE, SHOP_NOW, SIGN_UP, DOWNLOAD, GET_QUOTE, CONTACT_US, SUBSCRIBE, BOOK_NOW, etc. For destructive delete use meta_ads_creative_delete.

[Flattened action: update_ad]

Bulk support: accepts page_ids, video_ids, adset_ids, creative_ids, ad_ids for batched execution.

List Meta (Facebook) connections AND the ad accounts inside each — returns connections[] (OAuth logins) and ad_accounts[] with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in account on the other tools.

List uploaded media in the ad account. Actions: list_images, list_videos.

[Flattened action: list_images]

List uploaded media in the ad account. Actions: list_images, list_videos.

[Flattened action: list_videos]

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media.

[Flattened action: get_upload_command]

Bulk support: accepts upload_ids for batched execution.

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media.

[Flattened action: upload_image]

Bulk support: accepts upload_ids for batched execution.

Upload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local video files (keeps file out of AI context). upload_image accepts the file in four ways (use exactly one): image_url/file_url (public URL), upload_id (uploaded via the command this tool hands you), file_base64, or upload_code. Call upload_image with NO file to get a ready-made upload command for a file on the user's machine. Facebook CDN links (*.fbcdn.net) are signed, expiring and pinned to the browser that opened them — they do NOT work as image_url from the server; upload the file instead. For listing already-uploaded media use meta_ads_media.

[Flattened action: upload_video]

Bulk support: accepts upload_ids for batched execution.

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post

[Flattened action: insights]

Bulk support: accepts page_ids, post_ids for batched execution.

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post

[Flattened action: list]

Bulk support: accepts page_ids, post_ids for batched execution.

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post

[Flattened action: post_insights]

Bulk support: accepts page_ids, post_ids for batched execution.

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post

[Flattened action: posts]

Bulk support: accepts page_ids, post_ids for batched execution.

Hourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.

ROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, ROAS, plus _summary.

Validate Facebook token, check expiry date, list connected ad accounts and scopes.

Today's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.

Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.

Show the current MCP platform and adapter versions.

Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.