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Meta Ads (Facebook & Instagram)

meta_ads_pages_insights

Read-onlyIdempotent

Read Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post

[Flattened action: insights]

Bulk support: accepts page_ids, post_ids for batched execution.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
periodNoday
page_idNo
post_idNo
page_idsNo
post_idsNo
auth_accountNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

B3/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare read-only, idempotent, and non-destructive behavior, and the description's 'Read Facebook Pages data' is consistent with those. It adds the action structure and bulk support details, but the meaning of '[Flattened action: insights]' remains ambiguous and auth/selection behavior is not explained.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded, compact, and scannable with an action list and short output summaries. The '[Flattened action: insights]' line is cryptic but not bloated, so the overall structure is efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only multi-action tool with no output schema, the description gives a reasonable baseline by naming actions and return metrics. However, it is not fully complete because it does not clarify how to select an action, how parameters map to actions, or why this tool exists alongside sibling tools with overlapping names.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description needed to compensate, but it only partially does. It confirms page_ids/post_ids enable batched execution and per-action outputs, but does not clarify how page_id, post_id, period, and auth_account relate to the different actions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it reads Facebook Pages data and lists concrete actions (list, insights, posts, post_insights) with their returned metrics. However, it does not differentiate this composite tool from sibling tools like meta_ads_pages_list or meta_ads_pages_posts.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance is given about when to use this tool versus the more specific page tools. The description mentions bulk support and the actions available, but does not say which tool should be preferred or when each action should be selected.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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