Google Ads

MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header Authorization: Bearer <token> for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "" } after the user pastes, or with no args to get the link.

Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope).

Bulk support: accepts customer_ids for batched execution.

Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC.

Bulk support: accepts campaign_ids, customer_ids for batched execution.

Pause, enable or remove ad groups. REMOVED is irreversible.

List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI.

Bulk support: accepts customer_ids for batched execution.

Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}).

Bulk support: accepts customer_ids for batched execution.

Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day).

Bulk support: accepts customer_ids for batched execution.

Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be created together with its asset group. Build those two in the Google Ads interface and use this MCP to report on them.

Bulk support: accepts budget_ids, merchant_ids, customer_ids for batched execution.

List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded.

Bulk support: accepts customer_ids for batched execution.

Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally).

Bulk support: accepts campaign_ids, customer_ids for batched execution.

Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.

Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per customer). Pass since/until (YYYY-MM-DD or "YYYY-MM-DD HH:MM:SS") or days; for incremental polling pass since = the last seen change timestamp.

Bulk support: accepts customer_ids for batched execution.

Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD.

Bulk support: accepts ad_group_ids, customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: diagnostics]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: keywords]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: raw]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: search_terms]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: keywords (last 7 days metrics top 50), search_terms (last 7 days), status (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), diagnostics (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as _campaign_budget_loss since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), raw (any GAQL SELECT).

[Flattened action: status]

Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50).

Bulk support: accepts customer_ids for batched execution.

Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id).

Bulk support: accepts customer_ids for batched execution.

List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in customer_id on other tools, and account to pick the MCC connection when multiple are present.

Bulk support: accepts customer_ids for batched execution.

Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id).

Bulk support: accepts target_ids, customer_ids for batched execution.

Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day.

Bulk support: accepts customer_ids for batched execution.

Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED.

Bulk support: accepts ad_group_ids, customer_ids for batched execution.

ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary.

Bulk support: accepts customer_ids for batched execution.

Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs at least ~2 sitelinks to actually show them. The created assets are shared in the account library.

Bulk support: accepts target_ids, customer_ids for batched execution.

Detach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching.

Bulk support: accepts customer_ids for batched execution.

List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones.

Bulk support: accepts customer_ids for batched execution.

Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope.

Bulk support: accepts customer_ids for batched execution.

Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary.

Bulk support: accepts customer_ids for batched execution.

The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/ link that opens without login.

Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.

Show the current MCP platform and adapter versions.

Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.