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zhangluka

grain-seo-mcp

by zhangluka

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
GSC_OAUTH_SECRETS_FILEYesPath to Google Cloud OAuth secrets JSON file

Instructions

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Capabilities

Features and capabilities supported by this server

Protocol revision2025-11-25

CapabilityDetails
tools
{
  "listChanged": true
}
prompts
{
  "listChanged": true
}
resources
{
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
get_startedA

Start here. Returns a complete map of this server's capabilities, active platforms, and recommended workflows. Call this once at the beginning of any session.

sites_listA

List all verified sites or properties across all authorized accounts

bing_seo_cannibalizationB

Detect pages competing for the same query in Bing.

bing_seo_lost_queriesC

Identify queries that lost significant traffic on Bing compared to the previous period.

bing_brand_analysisB

Analyze Brand vs Non-Brand performance on Bing.

bing_analytics_trendsC

Detect rising or declining trends in Bing query performance

sites_addC

Add a new site to Search Console or Bing Webmaster Tools

sites_deleteA

Remove a site from Search Console or Bing Webmaster Tools

sites_getC

Get information about a specific site

sites_health_checkC

Run a health check on one or all verified sites. Checks performance trends and status.

sitemaps_listB

List sitemaps for a site

sitemaps_getC

Get details about a specific sitemap

sitemaps_submitB

Submit a sitemap to Search Console or Bing Webmaster Tools

sitemaps_deleteB

Delete a sitemap from Search Console or Bing Webmaster Tools

analytics_queryC

Query search analytics data with optional pagination

analytics_performance_summaryB

Get the aggregate performance metrics (clicks, impressions, CTR, position) for the last N days.

analytics_compare_periodsA

Compare performance metrics between two date periods. Useful for week-over-week or month-over-month analysis.

compare_enginesA

Compare performance data between Google and Bing for a specific dimension (query, page, etc).

analytics_top_queriesA

Get top search queries by clicks or impressions for the last N days.

analytics_top_pagesB

Get top performing pages by clicks or impressions for the last N days.

analytics_by_countryC

Get performance breakdown by country for the last N days.

analytics_search_appearanceC

Get performance breakdown by search appearance type for the last N days.

analytics_trendsC

Detect traffic trends (rising/declining) for queries or pages.

analytics_anomaliesB

Identify unusual daily spikes or drops in traffic.

analytics_drop_attributionB

Analyze a significant traffic drop to identify if it was caused by specific devices (mobile/desktop) or coincides with known Google algorithm updates.

analytics_time_seriesB

Get advanced time series data including rolling averages, seasonality strength, and trend forecasting. Supports multi-dimensional analysis, metrics selection, and custom granularities.

inspection_inspectB

Inspect a URL to check its indexing status, crawl info, and health

inspection_batchB

Inspect multiple URLs for a site in batch

pagespeed_analyzeC

Run PageSpeed Insights analysis on a URL to get performance, accessibility, best practices, and SEO scores

pagespeed_core_web_vitalsA

Get Core Web Vitals for both mobile and desktop including LCP, FID, CLS, FCP, TTI, and TBT

seo_recommendationsB

Generate SEO recommendations based on site performance data

seo_low_hanging_fruitC

Find keywords with high impressions but low rankings that have potential for growth

seo_cannibalizationC

Detect keyword cannibalization - multiple pages competing for the same query

seo_low_ctr_opportunitiesA

Find queries with low CTR relative to their ranking position. Great for title tag optimization.

seo_striking_distanceA

Find keywords ranking in positions 8-15. These are high-priority targets to push to Page 1.

seo_lost_queriesA

Identify queries that lost all traffic (or dropped >80%) compared to the previous period.

seo_brand_vs_nonbrandC

Analyze performance split between Brand and Non-Brand queries using a regex.

seo_quick_winsC

Find pages with queries ranking on page 2 (positions 11-20) that could be pushed to page 1

grain_content_decayA

Detect pages with consistent traffic decline across 3 consecutive 30-day windows. Only flags pages with strict monotonic decline (oldest > middle > newest).

grain_traffic_dropsA

Diagnose WHY traffic dropped: ranking loss, CTR collapse, search demand decline, or page disappeared. Compares current vs prior period.

grain_ctr_benchmarkA

Compare actual CTR per page against industry benchmarks by position. Classifies as Above/At/Below/Significantly below benchmark.

grain_verify_claimB

Anti-hallucination: re-query GSC to verify a specific numeric claim. Tolerance: position ±0.5, other metrics ±5%.

grain_topic_clusterA

Aggregate performance for all pages matching a URL path pattern (e.g. /blog/, /guides/). Returns top pages and queries.

grain_content_recommendationsB

Generate prioritized SEO recommendations by cross-referencing quick wins, content gaps, and cannibalization. Returns update/create/consolidate actions.

accounts_listB

List all authorized Google and Bing accounts

accounts_add_siteC

Authorize a specific site or domain for an account (Account Boundary)

accounts_removeB

Remove an authorized account

seo_primitive_ranking_bucketC

primitive: Get the ranking bucket for a specific position (e.g. Top 3, Page 1).

seo_primitive_traffic_deltaA

primitive: Calculate the delta between two traffic metrics (absolute and percentage).

seo_primitive_is_brandB

primitive: Check if a query is a brand query based on a regex pattern.

seo_primitive_is_cannibalizedC

primitive: Check if two pages are competing for the same query based on their metrics.

schema_validateA

Validate Schema.org structured data (JSON-LD) from a URL, HTML snippet, or JSON object.

util_star_repoA

Star the GitHub repository to support the project. Uses GitHub CLI if available, or opens a browser.

bing_sites_listA

List all sites verified in Bing Webmaster Tools

bing_sites_addB

Add a new site to Bing Webmaster Tools

bing_sites_deleteB

Remove a site from Bing Webmaster Tools

bing_sitemaps_listB

List sitemaps for a Bing site

bing_sitemaps_submitC

Submit a sitemap to Bing Webmaster Tools

bing_sitemaps_deleteB

Remove a sitemap from Bing Webmaster Tools

bing_analytics_queryC

Get query performance stats from Bing Webmaster Tools (Top Queries)

bing_analytics_pageC

Get page performance stats from Bing Webmaster Tools (Top Pages)

bing_analytics_page_queryB

Get query performance stats for a specific page from Bing Webmaster Tools

bing_get_top_queriesC

Alias for bing_analytics_query. Get top queries for a site.

bing_get_top_pagesC

Alias for bing_analytics_page. Get top pages for a site.

bing_analytics_query_pageB

Get combined query and page performance stats for a site

bing_rank_traffic_statsC

Get historical rank and traffic statistics for a site

bing_keywords_statsC

Get historical stats for a keyword in Bing

bing_related_keywordsB

Get related keywords and search volume from Bing

bing_crawl_issuesC

Get crawl issues for a site from Bing Webmaster Tools

bing_crawl_statsA

Get crawl statistics (indexed, crawled, errors) for a site

bing_url_submission_quotaA

Get remaining URL submission quota for Bing

bing_url_submitB

Submit a single URL to Bing for indexing

bing_url_submit_batchB

Submit multiple URLs to Bing for indexing in a single batch

bing_index_nowB

Submit URLs via IndexNow API (Bing, Yandex, etc.)

indexing_submit_urlA

Submit a URL for indexing (notify Google or Bing that a page was updated). Google Indexing API is officially for JobPosting/BroadcastEvent pages.

indexing_remove_urlC

Notify Google that a URL has been removed (e.g., expired job posting). Google only.

indexing_statusB

Check the notification status for a URL previously submitted to the Google Indexing API

indexing_batch_submitB

Submit multiple URLs for indexing in batch. Google: max 200 (daily quota), Bing: max 500.

bing_sites_healthA

Run a comprehensive health check on one or all verified Bing sites

bing_opportunity_finderC

Find high-potential 'low-hanging fruit' keywords in Bing

bing_seo_recommendationsB

Generate prioritized SEO recommendations for a Bing site

bing_striking_distanceB

Find keywords ranking positions 8-15 on Bing (near page 1)

bing_low_ctr_opportunitiesC

Identify high-ranking Bing queries with lower than expected CTR

bing_url_infoA

Get detailed indexing and crawl information for a URL in Bing

bing_link_countsB

Get inbound link counts for a site from Bing

bing_analytics_detect_anomaliesC

Detect performance anomalies in Bing traffic

bing_analytics_compare_periodsC

Compare performance between two date ranges in Bing

bing_analytics_drop_attributionC

Identify the likely cause of a Bing traffic drop

bing_analytics_time_seriesC

Advanced time series analysis for Bing performance data

analytics_page_performanceB

Get detailed page performance metrics from GA4 (sessions, views, engagement)

analytics_traffic_sourcesB

Analyze traffic sources (Channel, Source, Medium) in GA4

analytics_organic_landing_pagesB

Get performance of organic landing pages in GA4 (matches GSC data)

analytics_content_performanceB

Analyze content performance by Content Group in GA4 (Requires Content Groups to be configured in GA4 Admin)

analytics_ecommerceB

Get ecommerce performance (products, revenue) from GA4

analytics_realtimeB

Get realtime active users broken down by page, country, and device

analytics_user_behaviorA

Get user behavior breakdown (Device, Country, Engagement) in a single batch

analytics_audience_segmentsB

Get audience segmentation (New vs Returning, Age, OS) in a single batch

analytics_conversion_funnelC

Analyze top converting pages and events

analytics_pagespeed_correlationB

Correlate GA4 engagement metrics with PageSpeed Insights scores for top organic pages

page_analysisB

Compare GSC ranking data with GA4 behavior data for top pages to find opportunities

Prompts

Interactive templates invoked by user choice

NameDescription
analyze-site-performance
compare-performance
find-declining-pages
keyword-opportunities
new-content-impact
mobile-vs-desktop
site-health-check
investigate_traffic_drop
find_quick_wins
full_site_audit
analyze_page
platform_comparison
content_opportunity_report
executive_summary
ga4_traffic_audit

Resources

Contextual data attached and managed by the client

NameDescription
sites
sitemaps
analytics-summary
docs-dimensions
docs-filters
docs-search-types
docs-patterns
docs-algorithm-updates
docs-bing-api
docs-index-now
docs-bing-dimensions
docs-bing-filters
docs-bing-search-types
docs-bing-patterns
docs-bing-algorithm-updates
docs-indexing

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