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Salesforce Marketing Cloud MCP

Salesforce Marketing Cloud MCP

by vinkius-labs

🎯 Salesforce Marketing Cloud MCP Integration

Host on Vinkius Edge Docker Pulls

A cutting-edge Model Context Protocol server that translates LLM intent into Salesforce Marketing Cloud (SFMC) orchestration. Let your autonomous agents segment audiences, manage subscribers, and trigger Journey Builder workflows entirely through natural language.

Revolutionizing Campaign Orchestration

Interacting with the SFMC SOAP and REST APIs is notoriously difficult due to complex XML envelopes, strict rate limits, and asynchronous data extension handling. This MCP server acts as an intelligent proxy. It provides LLMs with deterministic, safe tools to interact with your marketing stack.

Why Vinkius is the Optimal Deployment Strategy

To ensure your marketing automation remains uninterrupted, this MCP is built to run on the Vinkius Edge Platform.

  • Zero-Maintenance Infrastructure: The Vinkius platform handles horizontal scaling automatically. Whether your agent is pulling 10 or 10,000 subscriber records, Vinkius scales the MCP instance instantly.

  • Enterprise-Grade Compliance: Securely bind your Marketing Cloud client IDs and secrets to the Vinkius vault. The LLM never touches your keys.

  • Vinkius Ecosystem: Tap into the broader Vinkius marketplace to combine this SFMC server with other data enrichment MCPs seamlessly.

Related MCP server: marketing-mcp

Agent Capabilities

This server equips your AI with powerful marketing primitives:

  • query_data_extension: A safe query interface for Data Extensions. Perfect for agents that need to analyze audience segments or retrieve personalized customer attributes before drafting an email.

  • trigger_journey: Push users directly into active Salesforce Journeys. Enables the AI to respond to an event and immediately enroll a user in a nurture campaign.

  • manage_subscriber: View, update, or unsubscribe contacts with built-in safeguards to respect communication preferences.

🌐 Deploy to Vinkius Edge

Get your Marketing Cloud MCP running globally in under a minute. We utilize Vinkius Edge for its unparalleled edge performance and security.

Execute the following command in your terminal:

npx mcpfusion deploy

You are ready to connect your LLM to the endpoint provided by Vinkius.

🔗 Get Started with the Salesforce Marketing Cloud MCP on Vinkius

Local Contributions

Built on top of the @mcpfusion/core framework.

npm install
npm run dev

Available Tools

6 tools
sf_add_campaign_memberA

[INSTRUCTIONS] Creates a CampaignMember junction record linking a Lead or Contact to a Campaign. Provide campaignId and either contactId OR leadId (not both). Status defaults to "Sent" but can be set to "Responded", "Registered", etc. based on your campaign member statuses. Returns the created membership record.

Add a lead or contact to a Salesforce marketing campaign for attribution tracking and engagement measurement.

Inputs: campaignId (required), contactId, leadId, status.

sf_campaign_membersA
Read-only

[INSTRUCTIONS] Retrieves CampaignMember junction records for a campaign. Returns member name, type (Lead or Contact), status (Sent/Responded/etc.), and response date. Use to see who is in a campaign, track engagement, or analyze campaign reach. Essential for campaign ROI and attribution analysis.

Get all leads and contacts enrolled in a specific Salesforce campaign with their membership status and response dates. [READ-ONLY]

Inputs: campaignId (required), limit.

sf_campaign_performanceA
Read-only

[INSTRUCTIONS] Runs aggregate SOQL on Campaign records grouped by Type. Returns the number of campaigns, total leads generated, total conversions, total budgeted cost, and actual cost per campaign type. Provides an instant ROI overview across all marketing channels. Use for marketing dashboard, channel-level performance comparison, or budget allocation analysis.

Get aggregate marketing campaign performance — campaign counts, total leads, conversions, and costs grouped by campaign type. [READ-ONLY]

Inputs: no named parameters.

sf_campaigns_by_statusA
Read-only

[INSTRUCTIONS] Filters Campaign records by Status. Returns campaigns with lead/contact counts, budget, and conversion data. Use for questions like "which campaigns are currently running?" or "show completed campaigns with their results."

Get Salesforce campaigns filtered by status — Planned, In Progress, Completed, or Aborted — with full metrics. [READ-ONLY]

Inputs: status (required), limit.

sf_create_campaignA

[INSTRUCTIONS] Creates a Campaign sObject. Name is required. Type: Email, Conference, Webinar, Trade Show, Public Relations, Advertisement, Banner Ads, Telemarketing. Status defaults to "Planned". Dates use YYYY-MM-DD. budgetedCost is the planned spend. Returns the created campaign with its Salesforce ID.

Create a new marketing campaign in Salesforce with name, type, status, dates, description, and budget.

Inputs: name (required), type, status, startDate, +3 more.

sf_search_campaignsA
Read-only

[INSTRUCTIONS] Queries the Campaign sObject. Returns campaign name, status (Planned/In Progress/Completed/Aborted), type (Email/Conference/Webinar/Advertisement), start/end dates, number of leads generated, contacts converted, budgeted cost, and actual cost. Use when the user asks about marketing initiatives, campaign performance, or budget spend.

Search Salesforce marketing campaigns by name to find initiatives with status, type, budget, and lead/contact conversion metrics. [READ-ONLY]

Inputs: query (required), limit.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    A4.1/5.0

    Scored across 6 tools

    Disambiguation5/5

    Each tool targets a distinct operation: campaign creation, member addition, member retrieval, performance aggregation, status-based filtering, and name search. No two tools have overlapping purposes.

    Naming Consistency3/5

    Tool names follow a mixed convention: some start with a verb (sf_add_campaign_member, sf_create_campaign, sf_search_campaigns) while others start with a noun (sf_campaign_members, sf_campaign_performance, sf_campaigns_by_status). The prefix 'sf_' is consistent, but the lack of a uniform pattern reduces clarity.

    Tool Count5/5

    Six tools cover the core operations for a marketing campaign server (create, add members, query members, query campaigns by status, search by name, and aggregate performance). This is a well-scoped set without excess or deficiency.

    Completeness3/5

    The tool surface covers campaign creation and member addition, but lacks update and delete operations for both campaigns and campaign members. While common queries are supported, missing lifecycle actions force agents to rely on external mechanisms, creating minor gaps.

    Maintenance

    ActivityInactive
    ResponsivenessNo recent community issues

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