set_conversion_action_primary_status
Set a conversion goal as primary or fallback for a specific campaign, controlling which goals Microsoft Ads optimizes toward.
Instructions
Draft a campaign-goal association. MS models 'primary for this campaign' as a campaign conversion goal association (associate = campaign optimizes to it; disassociate = falls back to account-level goals).
Live-verified 2026-07-30, both directions.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| goal_id | Yes | ||
| primary | Yes | ||
| campaign_id | Yes |