Schema | Web Analytics & Tracking MCP Server

Web Analytics & Tracking MCP Server

Describes the environment variables required to run the server.

Name	Required	Description	Default
`GA4_API_SECRET`	No	GA4 Measurement Protocol API secret
`GA4_MEASUREMENT_ID`	No	Google Analytics 4 Measurement ID (e.g., G-XXXXXXXXXX)

Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.

This server publishes no instructions, or was last inspected before Glama recorded them.

Features and capabilities supported by this server

Protocol revision2025-11-25

Capability	Details
`tools`	{ "listChanged": true }
`resources`	{ "listChanged": true }

Functions exposed to the LLM to take actions

Name	Description
validate_datalayer_eventB	Validates a GTM DataLayer event payload against GA4 & E-commerce schema standards to detect missing parameters or invalid types.
send_ga4_measurement_protocol_eventB	Transmits a server-side analytics event to Google Analytics 4 via Measurement Protocol API.
generate_tracking_code_snippetA	Generates production-ready tracking code snippets for GTM dataLayer.push, GA4 gtag.js, or React custom hook.
audit_tracking_readinessA	Audits a tracking event payload against GA4 or Meta CAPI readiness standards and returns an EMQ/Quality score (0-100) with actionable recommendations.

Interactive templates invoked by user choice

Name	Description
No prompts

Contextual data attached and managed by the client

Name	Description
`ga4-ecommerce-spec`

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