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tijevlam

unboundai-gtm-mcp-server

by tijevlam

gtm_tag

Manage Google Tag Manager tags: create, get, list, update, remove, or revert tags using account, container, and workspace IDs.

Instructions

Performs all GTM tag operations: create, get, list, update, remove, revert. The 'list' action returns up to 20 items per page.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
pageNoPage number for pagination (starts from 1). Each page contains up to itemsPerPage items.
tagIdNoThe unique ID of the GTM tag. Required for 'get', 'update', 'remove', and 'revert' actions.
actionYesThe GTM tag operation to perform. Must be one of: 'create', 'get', 'list', 'update', 'remove', 'revert'.
accountIdYesThe unique ID of the GTM Account containing the tag.
containerIdYesThe unique ID of the GTM Container containing the tag.
fingerprintNoThe fingerprint for optimistic concurrency control. Optional for 'update' action if included in createOrUpdateConfig. Required for 'revert' action.
workspaceIdYesThe unique ID of the GTM Workspace containing the tag.
itemsPerPageNoNumber of items to return per page (1-20). Default: 20. Use lower values if experiencing response issues.
createOrUpdateConfigNoConfiguration for 'create' and 'update' actions. All fields correspond to the GTM tag resource, except IDs.
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are present, so the description must carry the full burden. It only mentions that the 'list' action returns up to 20 items per page, but fails to disclose that create/update/remove/revert are state-modifying, or any permission or concurrency controls.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences long, front-loads the core purpose, and includes a key behavioral detail about pagination. Every phrase earns its place with zero wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (9 parameters, nested objects, and multiple actions), the description is too brief. It omits information on required parameters per action, the structure of the createOrUpdateConfig object, and any constraints on action usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds no additional parameter context beyond what the schema already provides, but it does not need to compensate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool performs all GTM tag operations (create, get, list, update, remove, revert), specifying the verb and resource. However, it does not explicitly differentiate from sibling tools, but the name and list of operations make the purpose evident.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives, or any context about action-specific prerequisites. It simply lists operations without indicating when each should be used or excluded.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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