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theYahia

yandex-direct-mcp

Создать кампанию

create_campaign

Create a new Yandex.Direct campaign with required name and start date. Optionally set daily budget, search and network strategies. Spends real money.

Instructions

Создать новую рекламную кампанию. Бюджет в рублях. ⚠️ Тратит реальные деньги — используйте sandbox для теста.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesНазвание кампании
typeNoТип: TEXT_CAMPAIGN, DYNAMIC_TEXT_CAMPAIGNTEXT_CAMPAIGN
start_dateYesДата начала YYYY-MM-DD
daily_budgetNoДневной бюджет в рублях (напр. 1000 = 1000 ₽)
search_strategyNoСтратегия на поиске: HIGHEST_POSITION, WB_MAXIMUM_CLICKS, AVERAGE_CPC, AVERAGE_CPA, PAY_FOR_CONVERSION, SERVING_OFFHIGHEST_POSITION
network_strategyNoСтратегия в сетях (РСЯ): SERVING_OFF, NETWORK_DEFAULT, MAXIMUM_COVERAGE, WB_MAXIMUM_CLICKSSERVING_OFF
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses a key behavioral trait beyond annotations: that the tool spends real money. Annotations only indicate readOnlyHint=false and openWorldHint=true, but the description explicitly warns about financial impact, which is highly valuable for an AI agent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two concise sentences. The first states the purpose, the second adds critical information about budget currency and a warning. Every sentence is valuable and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a creation tool with 6 parameters fully described in the schema and no output schema, the description is mostly complete. It covers currency and the major risk (real money). However, it does not mention the return value (e.g., created campaign ID), which could be helpful but is not required given the lack of output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already documents all parameters. The description adds only a brief note about budget in rubles, which is already in the schema description. This adds marginal value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The title and description clearly state the tool creates a new advertising campaign. It is distinct from sibling tools like update_campaign, list_campaigns, etc., and the verb 'create' is specific and unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a critical usage guideline: '⚠️ Тратит реальные деньги — используйте sandbox для теста' (Spends real money - use sandbox for testing). This warns about serious consequences and guides safe use. However, it does not explicitly state when not to use this tool or mention alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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