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theYahia

yandex-direct-mcp

create_campaign

Create a new Yandex.Direct advertising campaign by specifying name, type (text or dynamic), start date, and daily budget.

Instructions

Создать новую рекламную кампанию в Яндекс.Директ.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesНазвание кампании
typeNoТип: TEXT_CAMPAIGN, DYNAMIC_TEXT_CAMPAIGNTEXT_CAMPAIGN
start_dateYesДата начала YYYY-MM-DD
daily_budgetNoДневной бюджет в у.е. (микро-единицы)
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Without annotations, the description only states it creates a campaign. No disclosure of side effects, permissions, or response behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no unnecessary words. However, it could be slightly more informative without losing conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Lacks details on return values, activation behavior, or constraints beyond schema. For a creation tool with no output schema, more context is needed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

All parameters have descriptions in the schema (100% coverage), so the description adds no additional meaning. Baseline score of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly specifies the action ('create') and the resource ('advertising campaign in Yandex.Direct'), distinguishing it from siblings like update_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives such as update_campaign or add_keywords. Lacks prerequisites or context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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