yandex-direct-mcp
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TDQS
Scored across 20 tools
Each tool targets a distinct action and level (campaign, ad group, ad, keyword, etc.). There is no overlap in purpose; even similar tools like `add_keywords` and `set_keyword_bids` handle different aspects (adding phrases vs setting bids).
All tool names use a consistent verb_noun snake_case pattern (e.g., `create_campaign`, `list_ads`, `set_keyword_bids`). Verbs like create, get, list, update, delete, manage, set, add are used consistently across similar operations.
20 tools is appropriate for a Yandex Direct advertising platform. It covers account management, campaign/ad group/ad operations, keywords, negative keywords, bids, stats, and reference data without being excessive or too sparse.
Core workflows are covered, but notable gaps exist: no campaign delete, no update for ad groups, and no individual get tools for ad groups or keywords (only list). Missing management for ad types beyond text ads. These gaps may hinder some use cases.