# That's Heaps — SEO Experts MCP

Query the distilled point of view of real SEO experts, straight from your AI assistant.

This MCP server gives Claude, Cursor, or any MCP client a set of tools to ask *"what does [SEO expert] actually say about [topic]?"* and get back concrete, actionable tactics, each linked to the expert's original source video.

Built by [That's Heaps](https://thatsheaps.com), a fractional growth consultancy specialising in SEO and GEO (getting brands cited by AI answer engines).

## What's in it

Each expert is a separate "brain": their public content, transcribed and distilled into topic-tagged tactics.

| Expert | Source | Tactics |
|---|---|---|
| Harry Sanders (@harrysandersseo, StudioHawk) | 200 Instagram reels | 639 |

More experts are added over time. Each stays a distinct voice, never blended.

## Tools

- `list_seo_experts` — who's in the corpus, with each expert's POV summary
- `query_seo_experts` — filter tactics by topic / keyword / expert; every result links to the source video
- `get_expert_pov` — an expert's signature view and where their corpus is rich vs thin

## Install

Requires Node 22+.

```bash
git clone https://github.com/thatsheaps/experts.git
cd experts && npm install
```

Add to your Claude Code / Claude Desktop MCP config:

```json
{
  "mcpServers": {
    "seo-experts": {
      "command": "node",
      "args": ["/absolute/path/to/experts/server.mjs"]
    }
  }
}
```

Then ask your assistant things like *"query the SEO experts on GEO"* or *"what's Harry Sanders' take on link building?"*.

## Attribution & how this was made

Every tactic links back to the expert's original video. These are distillations of **public** content, published to point people **toward** each expert's work, not to replace it. If you're one of the featured experts and want changes or removal, open an issue or email hello@thatsheaps.com and we'll action it promptly.

Method: public content scraped, transcribed (Whisper), distilled into tactics (Claude), stored as a queryable SQLite brain per expert. The same pipeline That's Heaps uses to ground client SEO/GEO work in real practitioner POV.

## License

MIT (code). Distilled tactics remain the intellectual output of the named experts; this tool indexes and links to their work.