That's Heaps — SEO Experts MCP

Query the distilled point of view of real SEO experts, straight from your AI assistant.

This MCP server gives Claude, Cursor, or any MCP client a set of tools to ask "what does [SEO expert] actually say about [topic]?" and get back concrete, actionable tactics, each linked to the expert's original source video.

Built by That's Heaps, a fractional growth consultancy specialising in SEO and GEO (getting brands cited by AI answer engines).

What's in it

Each expert is a separate "brain": their public content, transcribed and distilled into topic-tagged tactics.

More experts are added over time. Each stays a distinct voice, never blended.

Related MCP server: ES Hub Signals MCP

Tools

• list_seo_experts — who's in the corpus, with each expert's POV summary

• query_seo_experts — filter tactics by topic / keyword / expert; every result links to the source video

• get_expert_pov — an expert's signature view and where their corpus is rich vs thin

Install

Requires Node 22+.

git clone https://github.com/thatsheaps/experts.git
cd experts && npm install

Add to your Claude Code / Claude Desktop MCP config:

{
  "mcpServers": {
    "seo-experts": {
      "command": "node",
      "args": ["/absolute/path/to/experts/server.mjs"]
    }
  }
}

Then ask your assistant things like "query the SEO experts on GEO" or "what's Harry Sanders' take on link building?".

Attribution & how this was made

Every tactic links back to the expert's original video. These are distillations of public content, published to point people toward each expert's work, not to replace it. If you're one of the featured experts and want changes or removal, open an issue or email hello@thatsheaps.com and we'll action it promptly.

Method: public content scraped, transcribed (Whisper), distilled into tactics (Claude), stored as a queryable SQLite brain per expert. The same pipeline That's Heaps uses to ground client SEO/GEO work in real practitioner POV.

License

MIT (code). Distilled tactics remain the intellectual output of the named experts; this tool indexes and links to their work.