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ads_google_ads_report

Retrieve daily Google Ads campaign metrics through a configured service-account adapter for read-only reporting, without writing to Google Ads.

Instructions

Read daily Google Ads campaign metrics through the configured service-account adapter. This tool never writes to Google Ads.

Input Schema

NameRequiredDescriptionDefault
toNo
fromNo
customer_idNo
login_customer_idNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

C2.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden, and it does deliver two real facts: reads go through a pre-configured service-account adapter (an auth dependency the caller must know about) and the tool 'never writes to Google Ads'. It says nothing about rate limits, pagination, empty-result behavior, or what defaults apply when from/to are omitted.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences that lead with the capability and follow with the safety guarantee; nothing is padded. Slight under-specification rather than wordiness is the issue here.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No annotations, no output schema, and 0% parameter documentation mean the description must do more than two sentences. A caller cannot determine the date format for from/to, whether customer_id is mandatory in practice, what fields the report returns, or how it relates to ads_google_ads_sync.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the description never mentions a single parameter. The four params (from, to, customer_id, login_customer_id) carry names and regex patterns only; an agent gets no explanation that from/to are a date window, their expected format, what happens if omitted, or that login_customer_id is a manager-account header. 'Daily' is the only faint hint.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource: 'Read daily Google Ads campaign metrics', with the source adapter named. The platform qualifier ('Google Ads') implicitly separates it from ads_microsoft_ads_report and ads_yandex_direct_report, but it never explicitly contrasts with ads_google_ads_sync, the closest sibling a caller might confuse it with.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No statement of when to use this versus ads_google_ads_sync (which presumably also touches Google Ads) or the other per-platform report tools. The word 'daily' hints at granularity but there is no guidance on required date ranges, prerequisites, or coverage/exclusion conditions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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