craft-gtm-mcp
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| pmf_scorecardA | Product-Market Fit Assessment: Generate comprehensive PMF scorecard with 5-dimension analysis (Market Demand 25%, Customer Satisfaction 25%, Competitive Position 20%, Product Performance 20%, Market Validation 10%), weighted scoring 0-100, gap identification, and 90-day action plan. |
| launch_commanderA | Launch Sequence Planner: Generate complete 12-week launch plan with week-by-week timeline (6 weeks pre-launch, launch week, 4 weeks post), hour-by-hour launch day schedule, channel coordination, RACI matrix, contingency plans, and success metrics dashboard. |
| customer_interview_kitA | Customer Research Framework: Generate complete interview kit with 5-phase script, question bank by category (JTBD, pain points, value, competition, decisions), follow-up prompts, insight synthesis template, and cross-interview pattern analysis framework. |
| retention_playbookA | Retention Strategy Framework: Generate comprehensive retention system with customer health score model (5 components, 100 points), intervention playbooks by segment (healthy/at-risk/critical), early warning alerts, save playbooks with email templates, and success metrics. |
| partner_architectA | Partner Program Framework: Design complete partner program with 4-tier structure (Registered→Silver→Gold→Platinum), commission model, enablement curriculum, recruitment playbook, joint business planning template, and success metrics. |
| crisis_plannerA | Crisis Response Framework: Generate crisis playbook with 4 severity levels, stakeholder communication matrix, response team structure, crisis-specific playbooks (security breach, outage, PR), statement templates, FAQ bank, and post-crisis review process. |
| competitive_intelA | Competitive Intelligence Package: Generate battle cards per competitor, feature comparison matrix, win/loss framework, positioning map, trap questions, objection handlers, competitive response playbook, and monitoring system. |
| craft_gtm_analyzerA | CRAFT Strategy Analyzer: Analyze any GTM strategy document against CRAFT principles (Character, Result, Artifact, Frame, Timeline). Returns CRAFT score 0-100, dimension assessment, gap analysis, and improvement recommendations. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 8 tools
Each tool targets a distinct GTM deliverable: PMF assessment, launch planning, customer research, retention, partnerships, crisis response, competitive intel, and strategy analysis. There is no overlap in purpose or output, so an agent can easily select the right tool for a given task.
All tool names follow a consistent pattern of lowercase snake_case noun phrases, each combining a domain term with a descriptor (e.g., scorecard, commander, kit, playbook, architect, planner, intel, analyzer). While not verb_noun, the naming is uniform and predictable across the set.
With 8 tools, the server is well-scoped for a GTM strategy framework. Each tool covers a major area without redundancy, and the count is within the ideal 3-15 range, making the server focused yet comprehensive.
The tool surface covers a wide range of GTM activities from market validation to launch and post-launch. Missing elements like pricing or sales enablement are notable but likely outside the intended scope of a strategic GTM toolkit, so the coverage is quite strong with only minor gaps.