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get_ads

Retrieve ads from a Meta Ads account, with optional filtering by campaign or ad set for targeted performance analysis.

Instructions

Get ads for a Meta Ads account with optional filtering.

Args:
    account_id: Meta Ads account ID (format: act_XXXXXXXXX)
    access_token: Meta API access token (optional - will use cached token if not provided)
    limit: Maximum number of ads to return (default: 10)
    campaign_id: Optional campaign ID to filter by
    adset_id: Optional ad set ID to filter by

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idYes
access_tokenNo
limitNo
campaign_idNo
adset_idNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries full responsibility. It explains optional token caching and default limit but omits behaviors like pagination, error handling, or whether only active ads are returned.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with bullet points and front-loaded purpose. Minor verbosity (e.g., 'optional - will use cached token if not provided') could be trimmed, but overall efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 5 parameters, required account_id, and presence of output schema, the description covers all necessary aspects. It lacks mention of pagination or result scope (e.g., active vs. all ads), but is largely complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description fully compensates by detailing each parameter: account_id format, access_token optionality, limit default, and filter fields. Adds significant meaning beyond schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Get ads for a Meta Ads account with optional filtering,' specifying the verb, resource, and context. It distinguishes from sibling tools like get_adsets or get_campaigns.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description lists optional filters but does not explicitly guide when to use this tool versus alternatives like search or get_campaigns. No exclusions or when-not-to-use guidance is provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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