estimate_audience_size
Estimate audience size for Meta ad targeting using demographics, geography, interests, and behaviors. Provides reach estimates and targeting validation.
Instructions
Estimate audience size for targeting specifications using Meta's delivery_estimate API.
This function provides comprehensive audience estimation for complex targeting combinations
including demographics, geography, interests, and behaviors. It also maintains backwards
compatibility for simple interest validation.
Args:
access_token: Meta API access token (optional - will use cached token if not provided)
account_id: Meta Ads account ID (format: act_XXXXXXXXX) - required for comprehensive estimation
targeting: Complete targeting specification including demographics, geography, interests, etc.
Example: {
"age_min": 25,
"age_max": 65,
"geo_locations": {"countries": ["PL"]},
"flexible_spec": [
{"interests": [{"id": "6003371567474"}]},
{"interests": [{"id": "6003462346642"}]}
]
}
optimization_goal: Optimization goal for estimation (default: "REACH").
Options: "REACH", "LINK_CLICKS", "IMPRESSIONS", "CONVERSIONS", etc.
interest_list: [DEPRECATED - for backwards compatibility] List of interest names to validate
interest_fbid_list: [DEPRECATED - for backwards compatibility] List of interest IDs to validate
Returns:
JSON string with audience estimation results including estimated_audience_size,
reach_estimate, and targeting validationInput Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| access_token | No | ||
| account_id | No | ||
| targeting | No | ||
| optimization_goal | No | REACH | |
| interest_list | No | ||
| interest_fbid_list | No |
Output Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |