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pauloFroes

mcp-meta-marketing

by pauloFroes

List Ads

list_ads
Read-only

Retrieve ads from a Meta ad account, optionally filtered by ad set or effective status. Returns ad name, status, creative, and tracking info, auto-paginating results.

Instructions

List ads in the ad account. Optionally filter by ad set ID or effective status. Returns ad name, status, creative, and tracking info. Auto-paginates up to 10 pages.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoItems per page (default: 100, max: 100)
fieldsNoComma-separated fields. Default: id,name,status,effective_status,adset_id,campaign_id,creative
adset_idNoFilter ads by ad set ID. If set, queries /{adset_id}/ads instead of account-level.
effective_statusNoFilter by effective status
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, covering safety. The description adds value by disclosing auto-pagination up to 10 pages and summarizing the return fields, which are not fully obvious from schema alone.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is four concise sentences, front-loaded with the core purpose, then filters, return info, and pagination. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only list tool, the description covers purpose, filtering, return fields, and pagination. Annotations handle safety, and the schema documents all parameters, so the description is complete without an output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds meaning by noting pagination behavior and return fields, complementing the schema's parameter descriptions. It also clarifies that adset_id switches the query path, though the schema already mentions this.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists ads in the ad account, using a specific verb and resource. It distinguishes from sibling tools like list_campaigns and list_adsets by focusing on ads and mentioning filtering by ad set ID or effective status.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description indicates optional filtering by ad set ID or effective status, giving clear context on how to narrow results. It does not explicitly compare with alternatives, but the usage context is clear enough for a list operation.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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