detect_customer_churn
Analyze purchase patterns to predict churn risk, flagging overdue customers as medium risk and silent ones as high risk. Target re-engagement campaigns accordingly.
Instructions
Predict customer churn risk. Computes each customer's average order interval and flags those overdue as medium risk, or silent for ≥ churnThreshold days as high risk. Helps target re-engagement campaigns.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| lookbackDays | No | History window for purchase pattern learning (default 365) | |
| churnThreshold | No | Days of silence = high churn risk (default 90) |