marketing_get_brand_strategy
Create a brand strategy based on Byron Sharp's laws (penetration, availability), Binet & Field's 60/40 split, and category design for enduring growth.
Instructions
Evidence-based brand strategy: Byron Sharp's laws (penetration over loyalty, mental & physical availability, distinctive assets, double jeopardy), Binet & Field's 60/40 brand-vs-activation split, and category design (different-not-better). Use for the longer game.
Input Schema
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