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xhs-comment-analyzer

by nideaon

小红书评论分析工具 (XHS Comment Analyzer)

面向品牌营销团队的小红书 UGC 评论自动化抓取与分析工具,支持按品牌词+品类词搜索笔记、批量提取评论(含子评论)、关键词/情感/热度三维分析,并以 Excel+JSON 双格式导出报告。以 MCP Server 形式运行,可被 TRAE / Claude / Cursor 等 AI 客户端直接调用,也支持 CLI 独立运行。

核心能力

  • 自动搜索笔记:按品牌词+品类词组合搜索,自动滚动加载,智能过滤不相关内容

  • 批量评论抓取:逐篇打开笔记详情页,提取父评论和子评论完整信息,支持断点续抓

  • 三维分析引擎:jieba+TF-IDF 关键词提取、情感词典+规则情感分类、互动量×时效衰减热度评分

  • 双格式报告导出:5-Sheet Excel 报告 + 结构化 JSON 数据

  • AI 工作流集成:MCP Server 暴露 4 个工具,支持自然语言驱动全流程

Related MCP server: Xiaohongshu (RedBook) MCP Server

快速开始

安装

pip install -e .
playwright install chromium

运行测试

python -m pytest tests/ -v

CLI 使用

# 首次使用:检查登录状态(会打开浏览器,手动完成登录)
python run.py login

# 搜索并抓取评论(使用预设配置)
python run.py search

# 抓取单篇笔记评论
python run.py single "https://www.xiaohongshu.com/search_result/xxx?xsec_token=yyy"

# 对已有 JSON 重新分析
python run.py analyze data/output/report.json

MCP 配置

在 TRAE / Claude / Cursor 的 MCP 配置中添加:

{
    "mcpServers": {
        "xhs-comment-analyzer": {
            "command": "python",
            "args": ["-m", "src.mcp_server"],
            "cwd": "/path/to/xhs-comment-analyzer-package"
        }
    }
}

配置完成后,AI 客户端可通过自然语言调用:"帮我搜索小熊电器小家电的评论并生成分析报告"。

MCP 工具列表

工具

功能

run_search_task

按品牌词+品类词批量搜索笔记、抓取评论、分析并导出

scrape_single_note

抓取单篇小红书笔记的评论并分析

analyze_comments

对已抓取的 JSON 文件重新进行关键词/情感/热度分析

check_login_status

检查小红书登录状态

项目结构

xhs-comment-analyzer-package/
├── src/                                # 源代码
│   ├── scraper/                        # 抓取层
│   │   ├── browser.py                  # Playwright 浏览器管理 (登录态持久化、反检测)
│   │   ├── comment_scraper.py          # 评论抓取核心 (搜索/单篇/批量/断点续抓)
│   │   └── models.py                   # 数据模型 (7 个 Pydantic 模型)
│   ├── analyzer/                       # 分析层
│   │   ├── keywords.py                 # 关键词提取 (jieba + TF-IDF)
│   │   ├── sentiment.py                # 情感分类 (词典 + 规则)
│   │   └── heat.py                     # 热度评分 (互动量 × 时效衰减)
│   ├── exporter/
│   │   └── excel_exporter.py           # 导出 Excel (5 Sheet) + JSON
│   └── mcp_server.py                   # MCP Server (4 个工具)
├── tests/                              # 单元测试 (38 个用例)
├── data/
│   ├── cookies/                        # 登录 cookie 持久化
│   ├── dictionaries/                   # 自定义词典
│   │   ├── domain_words.txt            # 领域词典 (69 个小家电术语)
│   │   ├── stopwords.txt               # 停用词表
│   │   ├── positive_words.txt          # 正面情感词
│   │   ├── negative_words.txt          # 负面情感词
│   │   ├── negation_words.txt          # 否定词
│   │   └── degree_adverbs.txt          # 程度副词 (词<TAB>权重)
│   └── output/                         # 导出文件 (Excel/JSON)
├── docs/                               # 产品文档
│   └── xhs-product-doc.html            # 完整产品文档 (PRD/架构/工作流/算法/接口)
├── run.py                              # CLI 入口 (login/search/single/analyze)
├── conftest.py                         # pytest 配置
├── pyproject.toml                      # 依赖管理
├── .gitignore
└── README.md

输出格式

Excel 报告 (5 个 Sheet)

Sheet

内容

评论明细

全部评论按热度排序,含笔记标题/URL/评论内容/作者/时间/点赞/回复/情感/热度

分析摘要

抓取笔记数、评论总数、产品相关评论、情感分布统计

关键词 Top10

高频关键词及占比

热门评论 Top10

热度评分最高的 10 条评论

笔记汇总

各笔记的点赞数、评论数、热度总分

JSON 报告

结构化全量数据,包含 task 配置、summary 统计、keywords 列表、comments 完整列表和文件路径,便于程序二次消费。

核心算法

关键词提取 (jieba + TF-IDF)

每条评论视为独立文档,jieba 分词后过滤停用词和单字符词,计算 TF-IDF 权重(sklearn 风格平滑),返回 Top 10 关键词及占比。内置小家电领域词典(69 个术语)确保复合词不被拆分。

情感分析 (词典 + 规则)

基于正面/负面情感词典 + 否定词翻转(前 2 词窗口,支持双重否定)+ 程度副词加权("非常"×1.5,"特别"×2.0 等),归一化到 [-1, 1] 区间,映射为正面/负面/中性标签。

热度评分 (互动量 × 时效衰减)

base_score = like_count × 2 + reply_count × 3 + sub_comment_count × 1
time_decay = 0.95 ^ days_ago
heat_score = (base_score × time_decay / max_raw_heat) × 100

回复数权重最高(3),因为回复代表深度讨论;点赞次之(2);子评论最低(1)。每天衰减 5%,确保近期高互动评论排在前面。

安全设计

  • 不绕过验证:工具不填写账号密码、不模拟扫码、不自动处理验证码

  • 人工介入优先:所有登录和验证码操作由人工在可见浏览器窗口中完成

  • 可见浏览器:始终使用 headless=False,用户可随时查看和介入

  • 风控预警:连续遇到验证码 3 次自动停止,防止触发风控

  • 断点续抓:支持中断后恢复,进度保存在 progress.json

  • Cookie 持久化:登录态保存到 xhs_cookies.json,避免频繁登录

技术栈

依赖

用途

Python 3.12+

运行时

Playwright

浏览器自动化

MCP SDK

MCP Server 协议

jieba

中文分词

openpyxl

Excel 导出

Pydantic

数据模型校验

产品文档

完整的交互式产品文档位于 docs/xhs-product-doc.html,用浏览器打开即可查看。文档包含 9 个章节:

  1. 产品概述

  2. 产品需求文档 (PRD)

  3. 系统架构

  4. 工作流程

  5. 核心算法

  6. 安全与反检测

  7. 数据模型

  8. MCP 接口

  9. 使用指南

示例数据

data/output/ 目录包含一次实际运行的示例输出(小熊电器小家电品类),可作为参考:

  • 笔记数:8 篇(过滤后)

  • 评论数:58 条(含子评论)

  • 情感分布:正面 22.4%,负面 10.3%,中性 67.2%

  • 关键词:小熊、喜欢、蒸笼

配置与环境变量

  • 工具默认无需任何环境变量或密钥即可运行;所有登录态以可见浏览器方式由人工完成,Cookie 持久化到 data/cookies/。

  • 若后续接入外部服务(代理、API Key 等),请将配置写入 .env 文件(已被 .gitignore 忽略),并参考 .env.example 模板,切勿提交真实密钥。

  • 以下目录/文件已被 .gitignore 排除,不会进入版本库:data/cookies/*.json(登录态)、data/output/*(抓取产物)、data/progress.json、data/error.log、.env 等。

目录与文件说明

路径

是否入库

说明

src/

✅

全部源代码

tests/

✅

单元测试

data/dictionaries/

✅

情感/分词词典(文本)

data/cookies/

❌(仅 .gitkeep)

登录 Cookie,敏感

data/output/

❌(仅 .gitkeep)

抓取与分析产物

docs/

✅

产品文档

.env / *.json 密钥

❌

敏感配置

许可证

本项目以 MIT 许可证开源。详见 LICENSE 文件(如未提供,可联系作者获取)。

Available Tools

4 tools
analyze_commentsA

对已抓取的评论JSON文件重新进行关键词/情感/热度分析。

适用于需要用不同参数重新分析已有数据的场景。

Args: file_path: 已抓取的评论JSON文件路径

Returns: JSON 格式的分析结果

ParametersJSON Schema
NameRequiredDescriptionDefault
file_pathYes

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description must carry the full burden. It states the tool reads a JSON file and returns JSON analysis results, implying it is read-only and does not modify the original file. However, it does not disclose any potential side effects, required permissions, or error handling (e.g., missing file). The behavioral traits are partially transparent but lack depth.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise—three short sentences that cover the tool's purpose, usage scenario, and parameter. There is no wasted text, and the structure is front-loaded with the core action. Every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description claims re-analysis with 'different parameters' but only exposes the file_path parameter, suggesting the analysis parameters are embedded in the file or tool configuration—this is unclear. The return type is mentioned but not detailed. Given the tool's simplicity, the description is moderately complete but leaves ambiguity about how analysis parameters are controlled.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The only parameter 'file_path' has a description in the tool description ('path to scraped comment JSON file') that adds meaning beyond the schema's title 'File Path'. The schema coverage is 0%, so the description compensates well. It could be more specific (e.g., absolute path, supported formats), but it is sufficient for the single parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool re-analyzes scraped comment JSON files for keyword, sentiment, and popularity. It distinguishes from sibling tools (run_search_task, scrape_single_note, check_login_status) which are for different tasks. However, the exact nature of 'analysis' is not fully specified, leaving some ambiguity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says it is suitable for re-analyzing existing data with different parameters. This provides clear context for when to use it. It does not mention exclusions or alternatives, but no sibling tool directly competes for this re-analysis purpose.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

check_login_statusA

检查小红书登录状态,返回是否需要人工登录。

如果未登录,会自动打开浏览器窗口供用户手动登录。

Returns: JSON 格式的登录状态信息

ParametersJSON Schema
NameRequiredDescriptionDefault

No parameters

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It discloses the key side effect of automatically opening a browser window for manual login if not logged in. It also mentions the return format. However, it does not clarify whether the tool blocks until login completes or times out, which is a minor gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with three short sentences plus a return line. Every sentence serves a clear purpose: stating the function, describing the automatic behavior, and indicating the output format. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has no parameters and an output schema exists, the description adequately covers the core functionality and side effect. It could be improved by explicitly linking to sibling tools as a prerequisite, but overall it provides sufficient context for an agent to understand when and how to use it.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

There are zero parameters, so schema coverage is trivially 100%. The baseline is 4 per the rubric. The description does not add parameter-specific information but that is unnecessary. It provides context about the return value format, which is beneficial but not part of parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: checking Xiaohongshu login status and determining whether manual login is needed. It distinguishes itself from sibling tools like 'run_search_task' or 'scrape_single_note' by focusing on authentication rather than data operations.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the tool should be used to verify login status before performing other tasks, and it explains the automated browser opening when not logged in. However, it does not explicitly state when to use this tool versus alternatives or mention prerequisites, leaving some implicit inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

run_search_taskA

搜索小红书笔记并批量抓取产品评论,返回分析结果和文件路径。

自动化流程: 搜索匹配笔记 → 逐篇抓取评论 → 关键词提取 + 情感分类 + 热度评分 → 导出 Excel + JSON

Args: brand_keywords: 品牌词列表 (必须匹配), 如 ["小熊"] category_keywords: 品类词列表 (必须匹配), 如 ["小家电"] product_keywords: 具体产品词列表 (可选), 如 ["酸奶机", "蒸蛋器"] max_notes: 最多抓取笔记数 (1-200), 默认20 max_comments_per_note: 每篇最多评论数 (1-1000), 默认100 sort_by: 排序方式, general=综合, popularity=热门, time=最新 min_likes: 笔记最低点赞门槛, 默认0 comment_filter: 是否过滤产品相关评论, 默认True

Returns: JSON 格式的分析结果摘要,包含统计信息、关键词、情感分布和导出文件路径

ParametersJSON Schema
NameRequiredDescriptionDefault
sort_byNogeneral
max_notesNo
min_likesNo
brand_keywordsYes
comment_filterNo
product_keywordsNo
category_keywordsYes
max_comments_per_noteNo

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

描述公开了核心行为(搜索、抓取、分析、导出)和返回结果(JSON摘要和文件路径),但由于缺少annotation,其未说明是否需前置登录、文件写入的持久性/位置、速率限制或错误处理等副作用,整体透明度中等。

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

描述以功能概述开头,后跟一行自动化流程,再按列表形式列出参数,结构清晰。但参数描述较详细,可适当精简,整体无冗余,信息密度合理。

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

描述覆盖了核心操作和所有参数,但缺少对错误处理、前提条件(如登录状态)、输出模式的具体字段说明以及文件路径的显式描述,导致在复杂场景下代理可能无法完全预知调用后的完整结果。

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

输入模式description coverage为0%,描述完全补偿了参数的语义缺失。为所有8个参数提供了清晰的定义、可选范围(如max_notes 1-200)、默认值和必填/可选标记,使代理能准确理解每个参数的作用。

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

描述以“搜索小红书笔记并批量抓取产品评论”开头,明确说明了动词+资源,随后列出了详细的自动化流程(搜索、抓取、分析、导出),直接与兄弟工具(scrape_single_note)形成对比,清晰标识了工具的整体范围和输出。

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

描述详细说明了参数用法(必填和可选),隐含了端到端批量任务场景,但没有明确说明何时应避免使用此工具(例如,只需抓取单条笔记时使用scrape_single_note),缺少与兄弟工具的显式区分指南。

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

scrape_single_noteA

抓取单篇小红书笔记的评论并分析。

适用于已知笔记URL、只需抓取单篇评论的场景。

Args: note_url: 小红书笔记URL, 如 https://www.xiaohongshu.com/explore/xxxxx max_comments: 最多抓取评论数, 默认100

Returns: JSON 格式的评论列表和分析摘要

ParametersJSON Schema
NameRequiredDescriptionDefault
note_urlYes
max_commentsNo

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.7/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It mentions 'scrape and analyze' but does not describe key behaviors such as network requirements, rate limiting, authentication (e.g., login status), error handling (e.g., invalid URL, note not found), or what 'analyze' specifically does. Without these details, the agent may misuse the tool or encounter unexpected failures.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise: two short sentences defining the purpose and context, followed by structured Args and Returns sections. Every sentence serves a clear function, and there is no redundancy. The format is easy to parse and front-loaded with the most critical information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (2 parameters, no annotations, has output schema), the description covers the essential purpose, parameters, and return format. However, it lacks important context about behavioral aspects (e.g., rate limits, login requirements, error scenarios) that would help an agent use it reliably. Completeness is adequate for straightforward use but not comprehensive.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 0% description coverage, so the description is the sole source of parameter semantics. It provides meaning for both parameters: note_url is explained with an example URL, and max_comments is described as the maximum number of comments to scrape with a default of 100. This adds significant value beyond the schema's bare property titles. A slight deduction for not specifying format requirements (e.g., valid URL patterns) or edge-case behavior.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: scraping and analyzing comments from a single Xiaohongshu note given a URL. It uses specific verbs ('抓取', '分析') and specifies the resource ('单篇小红书笔记的评论'). The sibling tools (run_search_task, analyze_comments, check_login_status) are distinct, and the description explicitly frames the use case as '已知笔记URL、只需抓取单篇评论的场景', which differentiates it from search or bulk tasks.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a clear usage context: when you have a known note URL and only need to scrape comments from that single note. However, it does not explicitly state when not to use this tool (e.g., for batch scraping or analysis without scraping), nor does it mention alternatives like run_search_task for searching notes or analyze_comments for analyzing already scraped data. The guidance is implied rather than overt.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

  1. 4 tool updatesv0.1.0
    • First observedanalyze_comments
    • First observedcheck_login_status
    • First observedrun_search_task
    • First observedscrape_single_note

TDQS

A4.2/5.0

Scored across 4 tools

Disambiguation5/5

Each tool targets a distinct phase of the workflow: run_search_task for full pipeline, scrape_single_note for single note scraping, analyze_comments for re-analysis, check_login_status for authentication. No overlap or ambiguity.

Naming Consistency5/5

All tool names follow a consistent verb_noun pattern: run_search_task, scrape_single_note, analyze_comments, check_login_status. The verbs clearly indicate the action and nouns specify the target, making the naming predictable and clear.

Tool Count5/5

With 4 tools, the set is tightly scoped to the server's purpose of comment analysis. Each tool serves a necessary and distinct role without excess. The count is appropriate for the domain.

Completeness4/5

The set covers the full workflow: login check, scraping (batch and single), and analysis. A minor gap is the lack of a dedicated tool for exporting or managing results beyond what the pipeline returns, but agents can work around this via file paths.

Maintenance

ActivitySlowing
ResponsivenessNo issues

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