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xhs-comment-analyzer

by nideaon

小红书评论分析ツール (XHS Comment Analyzer)

ブランドマーケティングチーム向けの小红书UGCコメント自動収集・分析ツール。ブランド語+カテゴリ語でノートを検索し、コメント(子コメント含む)を一括抽出、キーワード/感情/ホット度の3次元分析を実施し、Excel+JSONの2形式でレポートを出力します。MCP Serverとして動作し、TRAE / Claude / CursorなどのAIクライアントから直接呼び出せるほか、CLIでの単独実行も可能です。

コア機能

  • 自動ノート検索:ブランド語+カテゴリ語の組み合わせで検索、自動スクロール読み込み、無関係なコンテンツをスマートにフィルター

  • 一括コメント収集:ノート詳細ページを1つずつ開き、親コメントと子コメントの完全情報を抽出、中断再開に対応

  • 3次元分析エンジン:jieba+TF-IDFによるキーワード抽出、感情辞書+ルールによる感情分類、インタラクション量×時間減衰によるホット度スコアリング

  • 2形式レポート出力:5シートのExcelレポート+構造化JSONデータ

  • AIワークフロー統合:MCP Serverが4つのツールを公開、自然言語で全プロセスを駆動可能

Related MCP server: Xiaohongshu (RedBook) MCP Server

クイックスタート

インストール

pip install -e .
playwright install chromium

テスト実行

python -m pytest tests/ -v

CLI使用

# 首次使用:检查登录状态(会打开浏览器,手动完成登录)
python run.py login

# 搜索并抓取评论(使用预设配置)
python run.py search

# 抓取单篇笔记评论
python run.py single "https://www.xiaohongshu.com/search_result/xxx?xsec_token=yyy"

# 对已有 JSON 重新分析
python run.py analyze data/output/report.json

MCP構成

TRAE / Claude / CursorのMCP設定に以下を追加:

{
    "mcpServers": {
        "xhs-comment-analyzer": {
            "command": "python",
            "args": ["-m", "src.mcp_server"],
            "cwd": "/path/to/xhs-comment-analyzer-package"
        }
    }
}

設定後、AIクライアントは自然言語で「小熊電器の小家電のコメントを検索して分析レポートを生成して」と指示できます。

MCPツール一覧

ツール

機能

run_search_task

ブランド語+カテゴリ語でノートを一括検索、コメント収集、分析、出力

scrape_single_note

単一の小红书ノートのコメントを収集し分析

analyze_comments

既に収集したJSONファイルに対してキーワード/感情/ホット度を再分析

check_login_status

小红书のログイン状態を確認

プロジェクト構成

xhs-comment-analyzer-package/
├── src/                                # 源代码
│   ├── scraper/                        # 抓取层
│   │   ├── browser.py                  # Playwright 浏览器管理 (登录态持久化、反检测)
│   │   ├── comment_scraper.py          # 评论抓取核心 (搜索/单篇/批量/断点续抓)
│   │   └── models.py                   # 数据模型 (7 个 Pydantic 模型)
│   ├── analyzer/                       # 分析层
│   │   ├── keywords.py                 # 关键词提取 (jieba + TF-IDF)
│   │   ├── sentiment.py                # 情感分类 (词典 + 规则)
│   │   └── heat.py                     # 热度评分 (互动量 × 时效衰减)
│   ├── exporter/
│   │   └── excel_exporter.py           # 导出 Excel (5 Sheet) + JSON
│   └── mcp_server.py                   # MCP Server (4 个工具)
├── tests/                              # 单元测试 (38 个用例)
├── data/
│   ├── cookies/                        # 登录 cookie 持久化
│   ├── dictionaries/                   # 自定义词典
│   │   ├── domain_words.txt            # 领域词典 (69 个小家电术语)
│   │   ├── stopwords.txt               # 停用词表
│   │   ├── positive_words.txt          # 正面情感词
│   │   ├── negative_words.txt          # 负面情感词
│   │   ├── negation_words.txt          # 否定词
│   │   └── degree_adverbs.txt          # 程度副词 (词<TAB>权重)
│   └── output/                         # 导出文件 (Excel/JSON)
├── docs/                               # 产品文档
│   └── xhs-product-doc.html            # 完整产品文档 (PRD/架构/工作流/算法/接口)
├── run.py                              # CLI 入口 (login/search/single/analyze)
├── conftest.py                         # pytest 配置
├── pyproject.toml                      # 依赖管理
├── .gitignore
└── README.md

出力形式

Excelレポート(5シート)

Sheet

内容

コメント詳細

全コメントをホット度順で表示、ノートタイトル/URL/コメント内容/投稿者/時刻/いいね/返信/感情/ホット度を含む

分析サマリー

収集ノート数、コメント総数、製品関連コメント、感情分布統計

キーワードTop10

高頻度キーワードとその割合

ホットコメントTop10

ホット度スコアが最も高い10件のコメント

ノート集計

各ノートのいいね数、コメント数、ホット度合計

JSONレポート

構造化された全量データ。task設定、summary統計、keywordsリスト、comments完全リスト、ファイルパスを含み、プログラムによる二次利用が容易です。

コアアルゴリズム

キーワード抽出(jieba + TF-IDF)

各コメントを独立したドキュメントとみなし、jiebaで分詞後、ストップワードと1文字語を除去し、TF-IDF重み(sklearnスタイルの平滑化)を計算。Top10のキーワードとその割合を返します。内蔵の小家電分野辞書(69語)により、複合語が分割されないようにします。

感情分析(辞書+ルール)

ポジティブ/ネガティブ感情辞書+否定語反転(前2語ウィンドウ、二重否定対応)+程度副詞による重み付け(「非常」×1.5、「特別」×2.0など)に基づき、[-1, 1]区間に正規化し、ポジティブ/ネガティブ/ニュートラルのラベルにマッピングします。

ホット度スコア(インタラクション量×時間減衰)

base_score = like_count × 2 + reply_count × 3 + sub_comment_count × 1
time_decay = 0.95 ^ days_ago
heat_score = (base_score × time_decay / max_raw_heat) × 100

返信数の重みが最も高く(3)、深い議論を表します。次いでいいね(2)、子コメントが最も低い(1)。1日あたり5%減衰し、最近の高インタラクションコメントが上位に来るようにします。

セキュリティ設計

  • 認証バイパスなし:ツールはアカウント/パスワードの入力、QRコードのシミュレーション、自動CAPTCHA処理を行いません

  • 人的介入優先:すべてのログインやCAPTCHA操作は、可視ブラウザウィンドウで人間が完了します

  • 可視ブラウザ:常にheadless=Falseを使用し、ユーザーがいつでも表示・介入可能

  • リスク警告:連続3回CAPTCHAに遭遇すると自動停止、リスクトリガーを防止

  • 中断再開対応:中断後に再開可能、進捗はprogress.jsonに保存

  • Cookie永続化:ログイン状態はxhs_cookies.jsonに保存され、頻繁なログインを回避

技術スタック

依存

用途

Python 3.12+

ランタイム

Playwright

ブラウザ自動化

MCP SDK

MCP Serverプロトコル

jieba

中国語分詞

openpyxl

Excel出力

Pydantic

データモデルバリデーション

製品ドキュメント

完全なインタラクティブ製品ドキュメントはdocs/xhs-product-doc.htmlにあり、ブラウザで開くことで閲覧可能です。ドキュメントは9章で構成されています:

  1. 製品概要

  2. 製品要件ドキュメント(PRD)

  3. システムアーキテクチャ

  4. ワークフロー

  5. コアアルゴリズム

  6. セキュリティとアンチディテクション

  7. データモデル

  8. MCPインターフェース

  9. 使用ガイド

サンプルデータ

data/output/ディレクトリには、実際の実行サンプル出力(小熊電器小家電カテゴリ)が含まれており、参考として利用できます:

  • ノート数:8件(フィルター後)

  • コメント数:58件(子コメント含む)

  • 感情分布:ポジティブ22.4%、ネガティブ10.3%、ニュートラル67.2%

  • キーワード:小熊、好き、蒸籠

設定と環境変数

  • ツールはデフォルトで環境変数やキーを一切必要とせずに動作します。すべてのログイン状態は可視ブラウザ方式で人間が行い、Cookieはdata/cookies/に永続化されます。

  • 今後外部サービス(プロキシ、API Keyなど)と連携する場合は、.envファイル(.gitignoreで除外済み)に設定を記述し、.env.exampleテンプレートを参照してください。実際のキーをコミットしないでください。

  • 以下のディレクトリ/ファイルは.gitignoreで除外され、バージョン管理されません:data/cookies/*.json(ログイン状態)、data/output/*(収集成果物)、data/progress.json、data/error.log、.envなど。

ディレクトリとファイルの説明

パス

管理対象

説明

src/

✅

全ソースコード

tests/

✅

単体テスト

data/dictionaries/

✅

感情/分詞辞書(テキスト)

data/cookies/

❌(.gitkeepのみ)

ログインCookie、機密

data/output/

❌(.gitkeepのみ)

収集・分析成果物

docs/

✅

製品ドキュメント

.env / *.json キー

❌

機密設定

ライセンス

本プロジェクトはMITライセンスのもとでオープンソース化されています。詳細はLICENSEファイル(提供されていない場合は、著者に連絡して入手してください)を参照してください。

Available Tools

4 tools
analyze_commentsA

对已抓取的评论JSON文件重新进行关键词/情感/热度分析。

适用于需要用不同参数重新分析已有数据的场景。

Args: file_path: 已抓取的评论JSON文件路径

Returns: JSON 格式的分析结果

ParametersJSON Schema
NameRequiredDescriptionDefault
file_pathYes

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description must carry the full burden. It states the tool reads a JSON file and returns JSON analysis results, implying it is read-only and does not modify the original file. However, it does not disclose any potential side effects, required permissions, or error handling (e.g., missing file). The behavioral traits are partially transparent but lack depth.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise—three short sentences that cover the tool's purpose, usage scenario, and parameter. There is no wasted text, and the structure is front-loaded with the core action. Every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description claims re-analysis with 'different parameters' but only exposes the file_path parameter, suggesting the analysis parameters are embedded in the file or tool configuration—this is unclear. The return type is mentioned but not detailed. Given the tool's simplicity, the description is moderately complete but leaves ambiguity about how analysis parameters are controlled.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The only parameter 'file_path' has a description in the tool description ('path to scraped comment JSON file') that adds meaning beyond the schema's title 'File Path'. The schema coverage is 0%, so the description compensates well. It could be more specific (e.g., absolute path, supported formats), but it is sufficient for the single parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool re-analyzes scraped comment JSON files for keyword, sentiment, and popularity. It distinguishes from sibling tools (run_search_task, scrape_single_note, check_login_status) which are for different tasks. However, the exact nature of 'analysis' is not fully specified, leaving some ambiguity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says it is suitable for re-analyzing existing data with different parameters. This provides clear context for when to use it. It does not mention exclusions or alternatives, but no sibling tool directly competes for this re-analysis purpose.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

check_login_statusA

检查小红书登录状态,返回是否需要人工登录。

如果未登录,会自动打开浏览器窗口供用户手动登录。

Returns: JSON 格式的登录状态信息

ParametersJSON Schema
NameRequiredDescriptionDefault

No parameters

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden of behavioral disclosure. It discloses the key side effect of automatically opening a browser window for manual login if not logged in. It also mentions the return format. However, it does not clarify whether the tool blocks until login completes or times out, which is a minor gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise with three short sentences plus a return line. Every sentence serves a clear purpose: stating the function, describing the automatic behavior, and indicating the output format. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has no parameters and an output schema exists, the description adequately covers the core functionality and side effect. It could be improved by explicitly linking to sibling tools as a prerequisite, but overall it provides sufficient context for an agent to understand when and how to use it.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

There are zero parameters, so schema coverage is trivially 100%. The baseline is 4 per the rubric. The description does not add parameter-specific information but that is unnecessary. It provides context about the return value format, which is beneficial but not part of parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: checking Xiaohongshu login status and determining whether manual login is needed. It distinguishes itself from sibling tools like 'run_search_task' or 'scrape_single_note' by focusing on authentication rather than data operations.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the tool should be used to verify login status before performing other tasks, and it explains the automated browser opening when not logged in. However, it does not explicitly state when to use this tool versus alternatives or mention prerequisites, leaving some implicit inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

run_search_taskA

搜索小红书笔记并批量抓取产品评论,返回分析结果和文件路径。

自动化流程: 搜索匹配笔记 → 逐篇抓取评论 → 关键词提取 + 情感分类 + 热度评分 → 导出 Excel + JSON

Args: brand_keywords: 品牌词列表 (必须匹配), 如 ["小熊"] category_keywords: 品类词列表 (必须匹配), 如 ["小家电"] product_keywords: 具体产品词列表 (可选), 如 ["酸奶机", "蒸蛋器"] max_notes: 最多抓取笔记数 (1-200), 默认20 max_comments_per_note: 每篇最多评论数 (1-1000), 默认100 sort_by: 排序方式, general=综合, popularity=热门, time=最新 min_likes: 笔记最低点赞门槛, 默认0 comment_filter: 是否过滤产品相关评论, 默认True

Returns: JSON 格式的分析结果摘要,包含统计信息、关键词、情感分布和导出文件路径

ParametersJSON Schema
NameRequiredDescriptionDefault
sort_byNogeneral
max_notesNo
min_likesNo
brand_keywordsYes
comment_filterNo
product_keywordsNo
category_keywordsYes
max_comments_per_noteNo

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

描述公开了核心行为(搜索、抓取、分析、导出)和返回结果(JSON摘要和文件路径),但由于缺少annotation,其未说明是否需前置登录、文件写入的持久性/位置、速率限制或错误处理等副作用,整体透明度中等。

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

描述以功能概述开头,后跟一行自动化流程,再按列表形式列出参数,结构清晰。但参数描述较详细,可适当精简,整体无冗余,信息密度合理。

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

描述覆盖了核心操作和所有参数,但缺少对错误处理、前提条件(如登录状态)、输出模式的具体字段说明以及文件路径的显式描述,导致在复杂场景下代理可能无法完全预知调用后的完整结果。

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

输入模式description coverage为0%,描述完全补偿了参数的语义缺失。为所有8个参数提供了清晰的定义、可选范围(如max_notes 1-200)、默认值和必填/可选标记,使代理能准确理解每个参数的作用。

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

描述以“搜索小红书笔记并批量抓取产品评论”开头,明确说明了动词+资源,随后列出了详细的自动化流程(搜索、抓取、分析、导出),直接与兄弟工具(scrape_single_note)形成对比,清晰标识了工具的整体范围和输出。

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

描述详细说明了参数用法(必填和可选),隐含了端到端批量任务场景,但没有明确说明何时应避免使用此工具(例如,只需抓取单条笔记时使用scrape_single_note),缺少与兄弟工具的显式区分指南。

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

scrape_single_noteA

抓取单篇小红书笔记的评论并分析。

适用于已知笔记URL、只需抓取单篇评论的场景。

Args: note_url: 小红书笔记URL, 如 https://www.xiaohongshu.com/explore/xxxxx max_comments: 最多抓取评论数, 默认100

Returns: JSON 格式的评论列表和分析摘要

ParametersJSON Schema
NameRequiredDescriptionDefault
note_urlYes
max_commentsNo

Output Schema

ParametersJSON Schema
NameRequiredDescription
resultYes

TDQS

A3.7/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden of behavioral disclosure. It mentions 'scrape and analyze' but does not describe key behaviors such as network requirements, rate limiting, authentication (e.g., login status), error handling (e.g., invalid URL, note not found), or what 'analyze' specifically does. Without these details, the agent may misuse the tool or encounter unexpected failures.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise: two short sentences defining the purpose and context, followed by structured Args and Returns sections. Every sentence serves a clear function, and there is no redundancy. The format is easy to parse and front-loaded with the most critical information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (2 parameters, no annotations, has output schema), the description covers the essential purpose, parameters, and return format. However, it lacks important context about behavioral aspects (e.g., rate limits, login requirements, error scenarios) that would help an agent use it reliably. Completeness is adequate for straightforward use but not comprehensive.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 0% description coverage, so the description is the sole source of parameter semantics. It provides meaning for both parameters: note_url is explained with an example URL, and max_comments is described as the maximum number of comments to scrape with a default of 100. This adds significant value beyond the schema's bare property titles. A slight deduction for not specifying format requirements (e.g., valid URL patterns) or edge-case behavior.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: scraping and analyzing comments from a single Xiaohongshu note given a URL. It uses specific verbs ('抓取', '分析') and specifies the resource ('单篇小红书笔记的评论'). The sibling tools (run_search_task, analyze_comments, check_login_status) are distinct, and the description explicitly frames the use case as '已知笔记URL、只需抓取单篇评论的场景', which differentiates it from search or bulk tasks.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a clear usage context: when you have a known note URL and only need to scrape comments from that single note. However, it does not explicitly state when not to use this tool (e.g., for batch scraping or analysis without scraping), nor does it mention alternatives like run_search_task for searching notes or analyze_comments for analyzing already scraped data. The guidance is implied rather than overt.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

  1. 4 tool updatesv0.1.0
    • First observedanalyze_comments
    • First observedcheck_login_status
    • First observedrun_search_task
    • First observedscrape_single_note

TDQS

A4.2/5.0

Scored across 4 tools

Disambiguation5/5

Each tool targets a distinct phase of the workflow: run_search_task for full pipeline, scrape_single_note for single note scraping, analyze_comments for re-analysis, check_login_status for authentication. No overlap or ambiguity.

Naming Consistency5/5

All tool names follow a consistent verb_noun pattern: run_search_task, scrape_single_note, analyze_comments, check_login_status. The verbs clearly indicate the action and nouns specify the target, making the naming predictable and clear.

Tool Count5/5

With 4 tools, the set is tightly scoped to the server's purpose of comment analysis. Each tool serves a necessary and distinct role without excess. The count is appropriate for the domain.

Completeness4/5

The set covers the full workflow: login check, scraping (batch and single), and analysis. A minor gap is the lack of a dedicated tool for exporting or managing results beyond what the pipeline returns, but agents can work around this via file paths.

Maintenance

ActivitySlowing
ResponsivenessNo issues

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