brand_under_attack
Detects if a brand faces a competitive attack by analyzing elevated new-entrant rate and buy-box churn. Identifies targeted brands from seller flooding and listing disruptions.
Instructions
Detect whether a brand is under competitive attack: an elevated NEW-ENTRANT RATE (brand-level newly-observed sellers vs the trailing-month baseline) combined with buy-box churn. Uses brand-level first-seen (a seller's first observation anywhere across the brand's ASINs), which is stable under scraper-coverage growth — not the inflated per-ASIN count. Use when the user asks 'is my brand being targeted', 'brand under attack', 'new sellers flooding my listings', 'is someone targeting this brand'.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| brand | Yes | Brand name (case-insensitive). | |
| since_weeks | No | Window to analyze (default 4, max 12). | |
| marketplace_id | No | 1 = Amazon UK, 2 = Amazon US (default) | |
| threat_level_in | No | Comma-separated threat levels to keep: HIGH, MODERATE, LOW. If the brand's level isn't in the list, an empty result is returned. | |
| signals_in | No | Comma-separated signals that must be present: NEW_ENTRANT_SURGE, HIGH_BUYBOX_CHURN. Matches if the brand has any of them. |