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google-ads-mcp-plus

google-ads-mcp-plus

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    TDQS

    A4.3/5.0

    Scored across 13 tools

    Disambiguation4/5

    Most tools are clearly distinct, but validate_pmax_assets and validate_ad_copy both check ad copy limits, and add_negative_keywords vs apply_negative_keyword_list have overlapping purposes (campaign-level vs shared list). These pairs could cause misselection, though descriptions clarify the differences.

    Naming Consistency5/5

    All tools follow a consistent verb_noun snake_case pattern (list_accounts, update_campaign_budget, create_performance_max_campaign, etc.). Even server_status fits as a status check. No mixed conventions or vague verbs.

    Tool Count5/5

    13 tools is well-scoped for a Google Ads management server. Each tool serves a distinct function, and the count is neither too thin nor bloated. It covers auditing, querying, campaign management, and offline validation without unnecessary redundancy.

    Completeness4/5

    The toolset covers core lifecycle operations: list, create, update (budget/status), and add negatives, plus a raw GAQL escape hatch. Missing delete operations (e.g., remove campaign, remove negative keyword) are the only notable gap, but the audit and query tools compensate for exploratory needs.