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google-ads-mcp-plus

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    • A
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      An MCP server that enables safe, audited mutation of Google Ads campaigns—creating ads, ad groups, keywords, and assets or adjusting budgets and statuses—with a dry-run default and an optional guarded remove operation, plus read-only Keyword Planner ideas.
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    • A
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      Enables MCP clients to retrieve Google Ads performance data, run GAQL queries and keyword planner research, and create or manage search and P-MAX campaigns, budgets, keywords, and ad status. Includes safety defaults such as paused creation and read-only mode.
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    TDQS

    A4.3/5.0

    Scored across 13 tools

    Disambiguation4/5

    Most tools are clearly distinct, but validate_pmax_assets and validate_ad_copy both check ad copy limits, and add_negative_keywords vs apply_negative_keyword_list have overlapping purposes (campaign-level vs shared list). These pairs could cause misselection, though descriptions clarify the differences.

    Naming Consistency5/5

    All tools follow a consistent verb_noun snake_case pattern (list_accounts, update_campaign_budget, create_performance_max_campaign, etc.). Even server_status fits as a status check. No mixed conventions or vague verbs.

    Tool Count5/5

    13 tools is well-scoped for a Google Ads management server. Each tool serves a distinct function, and the count is neither too thin nor bloated. It covers auditing, querying, campaign management, and offline validation without unnecessary redundancy.

    Completeness4/5

    The toolset covers core lifecycle operations: list, create, update (budget/status), and add negatives, plus a raw GAQL escape hatch. Missing delete operations (e.g., remove campaign, remove negative keyword) are the only notable gap, but the audit and query tools compensate for exploratory needs.

    Maintenance

    ActivityStale
    ResponsivenessNo issues