mcp-reddit-ads
Server Quality Checklist
Latest release: v1.1.2
- Disambiguation5/5
Each tool targets a distinct resource or action, such as accounts, ad groups, ads, campaigns, performance, and targeting options. There is no overlap in functionality, and descriptions clearly differentiate them.
Naming Consistency4/5All tools share the 'reddit_ads_' prefix, and most use 'get_' followed by the resource name. Two tools use 'search_' instead, and there is a slight inconsistency between 'get_daily_performance' and 'get_performance_report', but the overall pattern is clear and predictable.
Tool Count5/5With 10 tools, the server covers the main areas of Reddit Ads: account info, campaign/ad group/ad listing, performance reports, and targeting options. The number feels appropriate for the scope without being overwhelming or too sparse.
Completeness2/5The tool set is entirely read-only, offering only retrieval operations. Missing capabilities for creating, updating, or deleting campaigns, ad groups, or ads, which are essential for full ads management. This is a significant gap for a tool advertised as a Reddit Ads server.
Average 3.5/5 across 10 of 10 tools scored.
See the Tool Scores section below for per-tool breakdowns.
- No community issues in the last 6 months
- 10 commits in the last 12 weeks
- Last stable release on
- No critical vulnerability alerts
- No high-severity vulnerability alerts
- No code scanning findings
- CI is passing
This repository is licensed under MIT License.
This repository includes a README.md file.
No tool usage detected in the last 30 days. Usage tracking helps demonstrate server value.
Tip: use the "Try in Browser" feature on the server page to seed initial usage.
Add a glama.json file to provide metadata about your server.
If you are the author, simply .
If the server belongs to an organization, first add
glama.jsonto the root of your repository:{ "$schema": "https://glama.ai/mcp/schemas/server.json", "maintainers": [ "your-github-username" ] }Then . Browse examples.
Add related servers to improve discoverability.
How to sync the server with GitHub?
Servers are automatically synced at least once per day, but you can also sync manually at any time to instantly update the server profile.
To manually sync the server, click the "Sync Server" button in the MCP server admin interface.
How is the quality score calculated?
The overall quality score combines two components: Tool Definition Quality (70%) and Server Coherence (30%).
Tool Definition Quality measures how well each tool describes itself to AI agents. Every tool is scored 1–5 across six dimensions: Purpose Clarity (25%), Usage Guidelines (20%), Behavioral Transparency (20%), Parameter Semantics (15%), Conciseness & Structure (10%), and Contextual Completeness (10%). The server-level definition quality score is calculated as 60% mean TDQS + 40% minimum TDQS, so a single poorly described tool pulls the score down.
Server Coherence evaluates how well the tools work together as a set, scoring four dimensions equally: Disambiguation (can agents tell tools apart?), Naming Consistency, Tool Count Appropriateness, and Completeness (are there gaps in the tool surface?).
Tiers are derived from the overall score: A (≥3.5), B (≥3.0), C (≥2.0), D (≥1.0), F (<1.0). B and above is considered passing.
Tool Scores
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations exist; description only states basic behavior (list, optional filter) without disclosing mutability, side effects, or response details.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness4/5Is the description appropriately sized, front-loaded, and free of redundancy?
Single sentence is efficient and front-loaded with purpose; no wasted words but lacks structured detail for a complex tool.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness2/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
No output schema, no annotations; description fails to explain return values, pagination, or other critical context for a list operation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so baseline 3. The description adds that account_id uses default if not provided, which adds minor context beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
Describes specific action (list) and resource (ads for a Reddit ad account), clearly distinguishing from sibling tools like reddit_ads_get_ad_groups which list ad groups.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool over alternatives, no preconditions or exclusion criteria provided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations provided, the description carries full burden. It adds 'convenience tool with date breakdown' but fails to disclose behavior such as data freshness, limits, or what happens with out-of-range days. Minimal transparency.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, directly front-loaded with the main purpose. Every word earns its place; no redundancy.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's simplicity (2 optional params, no output schema), the description is marginally adequate. It explains the temporal scope but omits what metrics are returned, date format, or pagination behavior, leaving agents needing to infer.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so baseline is 3. The description adds the context of 'last N days' and 'date breakdown', which aligns with the days parameter but adds little beyond the schema's description. No additional meaning for account_id.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose4/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states it gets a daily performance breakdown for the last N days, specifying the verb and resource. However, it does not differentiate from the sibling tool 'reddit_ads_get_performance_report', leaving ambiguity about when to use this convenience version.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool versus alternatives (e.g., get_performance_report). The description only implies usage for daily breakdowns but lacks exclusions or context.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Without annotations, the description must disclose behavioral traits, but it only states 'List' with no mention of pagination, rate limits, or whether results are filtered. The read-only nature is implied but not explicit.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
A single, clear sentence with no redundant information. Every word serves a purpose.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness2/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given no output schema and no annotations, the description is too minimal. It does not explain return format, pagination, or filtering, leaving the agent underinformed for a list operation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%; the parameter 'account_id' is described as 'Ad account ID. Uses default if not provided.' The description adds no further meaning beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description 'List all campaigns for a Reddit ad account' uses a specific verb ('List') and resource ('campaigns'), clearly distinguishing it from sibling tools like 'reddit_ads_get_ads' and 'reddit_ads_get_ad_groups'.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool versus alternatives, nor are there any prerequisites or exclusions mentioned.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations exist, so the description must disclose behavioral traits. It only states 'list', indicating a read operation, but omits details like data freshness, error behavior, or any side effects. Minimal behavioral info.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
A single, well-structured sentence that is front-loaded and contains no fluff. Every word is necessary.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With zero annotations and no output schema, the description is adequate for a simple listing tool but lacks details on return format, pagination, or error handling. Could be more complete.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% with clear parameter descriptions. The description adds 'optionally filtered by campaign', mirroring the schema. No additional meaning is provided beyond what the schema already conveys.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool lists ad groups for a Reddit ad account, with optional campaign filtering. This distinguishes it from sibling tools like 'reddit_ads_get_ads' and 'reddit_ads_get_campaigns' by specifying the exact resource type.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool versus alternatives. It mentions optional filtering but does not provide context such as prerequisites, limitations, or when not to use it.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, and the description does not disclose behavioral traits such as read-only nature, rate limits, authentication requirements, or the format of the return value. The minimal description leaves significant gaps in understanding the tool's behavior.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, concise sentence that immediately conveys the tool's purpose. It is front-loaded and contains no superfluous words, achieving maximum efficiency.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness2/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the simple nature of the tool (no parameters, no output schema), the description still lacks context about the return value or expected behavior. It does not hint at what 'interest categories' look like or how they are structured, making it incomplete for an agent.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters4/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The tool has zero parameters, so the schema is fully covered (100%). The baseline for zero parameters is 4, and the description does not need to add parameter information. It accurately implies no inputs are required.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the action ('Get') and the resource ('available interest categories') with a specific context ('for ad group targeting'). It distinctly differentiates from sibling tools, which focus on accounts, ad groups, ads, campaigns, and search features.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides no guidance on when to use this tool versus alternatives. It does not mention any preconditions or contexts where this tool is preferred, leaving the agent to infer usage from the tool name alone.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations are absent, so the description carries full burden. It adds value by noting microcurrency conversion required, but does not disclose other behaviors like read-only nature, idempotency, or pagination.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences with no extraneous words. First sentence states purpose, second adds critical microcurrency detail. Well-front-loaded.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given 5 parameters and no output schema, the description is incomplete. It does not describe the return format (e.g., rows per account/date), behavior when parameters are empty, or how breakdowns interact with fields.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema has 100% parameter description coverage, so baseline is 3. The description adds no parameter-specific information beyond what schema provides, though it does clarify result format for spend values.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states 'Get a performance report for Reddit ads', which is specific verb+resource. It distinguishes from siblings like get_daily_performance by focusing on a broad report rather than daily breakdown.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool versus alternatives such as get_daily_performance. No prerequisites or context provided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description must disclose behavioral traits. It correctly describes a search operation but omits details like authentication needs, rate limits, pagination, or result handling.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
A single, well-structured sentence that efficiently conveys the tool's purpose without extraneous information.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness4/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the simplicity of the tool (1 parameter, no output schema), the description is largely complete. It could mention the expected return type or format, but is adequate for a straightforward search.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters3/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100% with a single parameter already well-described ('Search query (e.g. "ecommerce", "fulfillment", "shopify")'). The description adds no additional meaning beyond what the schema provides.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the action 'Search for subreddits' and the purpose 'to use as targeting in ad groups'. It distinguishes from sibling search tools like search_geo_targets and search_interest_categories.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines2/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides no guidance on when to use this tool versus alternatives, no prerequisites, and no context about limitations or best practices.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description must fully disclose behavior. It indicates read-like operation and return info, but does not mention auth requirements, rate limits, side effects, or whether it is costly. This leaves gaps for an AI agent.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is two sentences, front-loading the purpose and return value with no fluff. Every sentence adds value.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness3/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a simple overview tool with one optional parameter and no output schema, the description covers the basics but leaves the definition of 'health status' unclear. It is adequate but could be more informative.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters4/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The only parameter (account_id) already has a schema description, but the tool description adds that it defaults to a default account if not provided, providing meaningful context beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states it retrieves a quick overview and health status of the Reddit Ads account, specifying return of account info and active campaign count. This distinguishes it from sibling tools that focus on specific entities like ad groups or campaigns.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The phrase 'quick overview' implies it is for high-level checks rather than detailed data, but no explicit guidance on when to use versus alternatives (e.g., reddit_ads_get_accounts for account list) or when not to use is provided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior2/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description carries the full burden. It only states 'Search geographic targeting options' without disclosing whether the operation is read-only, requires authentication, or has rate limits. While 'Search' implies non-destructive behavior, the description lacks explicit behavioral context.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, efficient sentence that immediately conveys the tool's purpose. No unnecessary words or repetition.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness4/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's simplicity (one optional parameter, no output schema), the description is largely complete. It specifies the domain (countries, regions) but does not describe the output format or possible return values, though the lack of an output schema reduces the need.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters4/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The schema describes the 'query' parameter with examples. The description adds value by clarifying that the search is for countries and regions, which is not in the schema's parameter description. With 100% schema coverage, this extra context elevates the score above baseline.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool searches geographic targeting options, specifically countries and regions. It uses a specific verb 'Search' and resource 'geographic targeting options', and distinguishes itself from sibling tools like reddit_ads_search_subreddits which search subreddits instead.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies the tool is used to find geographic targets for Reddit ads, but does not provide explicit guidance on when to use it versus alternatives, nor does it mention when not to use it or any prerequisites.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
- Behavior3/5
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description indicates a read operation (listing), which is accurate. However, it does not disclose any potential behavioral details like authentication requirements, rate limits, or what 'accessible' entails.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Conciseness5/5Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, clear sentence with no unnecessary words, achieving maximum conciseness.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Completeness4/5Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a simple tool with no output schema, the description adequately communicates the tool's purpose. It could mention the format or structure of the returned list, but the current statement is sufficient for an agent.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Parameters4/5Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The tool has zero parameters, so the description adds no parameter info. According to the rubric, 0 parameters results in a baseline of 4, which is appropriate.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Purpose5/5Does the description clearly state what the tool does and how it differs from similar tools?
The description uses a specific verb ('List') and resource ('Reddit ad accounts'), clearly distinguishing it from sibling tools that list different entities like ad groups or campaigns.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Usage Guidelines3/5Does the description explain when to use this tool, when not to, or what alternatives exist?
The description only states what the tool does without providing explicit guidance on when to use it versus alternatives. Usage is implied via the resource name, but no when-not-to-use or comparison is given.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
GitHub Badge
Glama performs regular codebase and documentation scans to:
- Confirm that the MCP server is working as expected.
- Confirm that there are no obvious security issues.
- Evaluate tool definition quality.
Our badge communicates server capabilities, safety, and installation instructions.
Card Badge
Copy to your README.md:
Score Badge
Copy to your README.md:
Latest Blog Posts
- Who's Calling? MCP Hosts Are an Identity Blind Spot (And the Spec Knows It)By Om-Shree-0709 on .mcpAgent IdentityOAuth 2.1
- Your AI Chatbot Just Exposed Your CEO's Salary to an InternBy Om-Shree-0709 on .Agent IdentityMCP SecurityOAuth Delegation
- Why MCP Servers Need Execution Sandboxing (And Why Your Current Stack Isn't Enough)By Om-Shree-0709 on .Agentic AiPrompt InjectionWebAssembly
MCP directory API
We provide all the information about MCP servers via our MCP API.
curl -X GET 'https://glama.ai/api/mcp/v1/servers/mharnett/mcp-reddit-ads'
If you have feedback or need assistance with the MCP directory API, please join our Discord server