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mharnett

mcp-reddit-ads

by mharnett

reddit_ads_get_performance_report

Retrieve Reddit ads performance metrics including impressions, clicks, spend, and conversions. Specify date range, fields, and breakdowns like campaign or region for detailed reporting.

Instructions

Get a performance report for Reddit ads. Spend values are in microcurrency (divide by 1,000,000 for dollars).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
fieldsNoMetric fields. Defaults to impressions, clicks, spend, ctr, cpc, ecpm. Available: impressions, reach, clicks, spend, ecpm, ctr, cpc, video_watched_25/50/75/100_percent, conversion_purchase_clicks, etc.
end_dateNoEnd date YYYY-MM-DD. Defaults to today.
account_idNoAd account ID. Uses default if not provided.
breakdownsNoBreakdown dimensions: ad_id, campaign_id, ad_group_id, date, country, region, community, placement, device_os.
start_dateNoStart date YYYY-MM-DD. Defaults to 7 days ago.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations are absent, so the description carries full burden. It adds value by noting microcurrency conversion required, but does not disclose other behaviors like read-only nature, idempotency, or pagination.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences with no extraneous words. First sentence states purpose, second adds critical microcurrency detail. Well-front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 5 parameters and no output schema, the description is incomplete. It does not describe the return format (e.g., rows per account/date), behavior when parameters are empty, or how breakdowns interact with fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema has 100% parameter description coverage, so baseline is 3. The description adds no parameter-specific information beyond what schema provides, though it does clarify result format for spend values.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Get a performance report for Reddit ads', which is specific verb+resource. It distinguishes from siblings like get_daily_performance by focusing on a broad report rather than daily breakdown.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives such as get_daily_performance. No prerequisites or context provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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