rank_lead_sources_by_kept_meeting
Rank B2B lead sources by cost per kept qualified meeting rather than cost per lead to compare acquisition channels and identify inefficient spend.
Instructions
Rank B2B lead sources on cost per kept qualified meeting instead of cost per lead.
Returns, per source and period, total cost, cost per lead, show rate, cost per kept meeting, cost per qualified kept meeting, and cost per deal and margin minus cost when provided. Invalid rows are reported as a tool error naming each row. Use it to compare acquisition channels; it does not check consent or GDPR. A low cost per meeting does not prove profitability.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| csv_text | Yes | CSV content with a header row. Required: source, meetings_qualified_kept and at least one cost column (cost_media, cost_data, cost_tools, cost_human_time, cost_other). Optional: period, leads, meetings_booked, meetings_kept, deals_closed, gross_margin. Numbers use a dot as decimal separator. | |
| min_meetings | No | Results under this many qualified kept meetings are flagged as a small sample, never hidden. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||