Skip to main content
Glama

add_negative_keywords

Destructive

Block unwanted search terms from triggering ads by adding negative keywords at campaign or ad group level.

Instructions

Add negative keywords to block unwanted search terms.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
levelNoLevel to apply negatives (default: CAMPAIGN)
keywordsYesNegative keywords to add
campaign_idYesCampaign ID
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already mark destructiveHint=true, but the description adds no further behavioral context such as whether it overwrites existing negatives, idempotency, or permission requirements. For a mutation tool, this is insufficient.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence, which is concise and front-loaded with the action. It earns its place but could be slightly more informative without losing conciseness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the absence of an output schema and the destructive nature, the description is too minimal. It does not mention return values, side effects, or prerequisites. The tool has 3 parameters and a destructive hint, warranting more context.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the description adds no extra meaning beyond the schema. It does not elaborate on the 'level' enum or keyword format. Baseline score of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Add' and resource 'negative keywords', with the purpose 'to block unwanted search terms'. It effectively distinguishes from the sibling 'add_keywords' tool which adds regular keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives like 'add_keywords', nor does it mention any conditions or prerequisites. The agent is left to infer usage without explicit context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/jshorwitz/mcp-server'

If you have feedback or need assistance with the MCP directory API, please join our Discord server