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jerry2247

admob-mcp

by jerry2247

Run AdMob network report

admob_run_network_report
Read-only

Generate an AdMob Network report to analyze first-party network earnings and performance by specifying date range, dimensions, and metrics.

Instructions

Generate an AdMob Network report (first-party network earnings and performance). Provide a date range, dimensions to group by, and one or more metrics.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMaximum rows to include in this tool result (client-side cap to keep output small).
endDateYesReport end date (inclusive), YYYY-MM-DD.
metricsYesMetrics to report (at least one). Allowed: AD_REQUESTS, CLICKS, ESTIMATED_EARNINGS, IMPRESSIONS, IMPRESSION_CTR, IMPRESSION_RPM, MATCHED_REQUESTS, MATCH_RATE, SHOW_RATE.
timeZoneNoReport time zone. The API currently supports only "America/Los_Angeles".
startDateYesReport start date (inclusive), YYYY-MM-DD.
dimensionsNoDimensions to group by. Allowed: DATE, MONTH, WEEK, AD_UNIT, APP, AD_TYPE, COUNTRY, FORMAT, PLATFORM, MOBILE_OS_VERSION, GMA_SDK_VERSION, APP_VERSION_NAME, SERVING_RESTRICTION.
publisherIdNoAdMob publisher id or account resource name, e.g. "pub-1234567890123456" or "accounts/pub-1234567890123456". Defaults to ADMOB_PUBLISHER_ID, or the single account on the credentials.
maxReportRowsNoMaximum rows the API should generate (up to 100000).
sortConditionsNoOptional sort order for the returned rows.
dimensionFiltersNoOptional filters restricting rows to the given dimension values.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, so the read-only nature is covered. The description adds no further behavioral traits (e.g., potential large output, time limits), so it meets but does not exceed the annotation baseline.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no waste. First sentence states purpose, second tells what to provide. Perfectly concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the basic input requirements but omits details about the output format or how the report is returned. With 10 parameters and no output schema, a brief note on the result structure would improve completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with detailed descriptions for each parameter. The description only adds a high-level summary (date range, dimensions, metrics), which is minimally helpful beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it generates an AdMob Network report for first-party network earnings and performance, distinguishing it from sibling report tools like campaign or mediation reports.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies when to use (for network reports) but does not explicitly compare to sibling tools like admob_run_campaign_report or admob_run_mediation_report, nor provides when-not-to-use scenarios.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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