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jerry2247

admob-mcp

by jerry2247

Run AdMob campaign report

admob_run_campaign_report
Read-only

Generate an AdMob campaign report with customizable dimensions and metrics for up to 30-day periods. Analyze performance by date, campaign, ad, placement, country, and format.

Instructions

Generate an AdMob campaign (App Campaigns) report. v1beta only. The date range is limited to 30 days and the response is a single set of rows (no streaming).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNo
endDateYesReport end date (inclusive), YYYY-MM-DD. Max range 30 days.
metricsYesMetrics (at least one). Allowed: IMPRESSIONS, CLICKS, CLICK_THROUGH_RATE, INSTALLS, ESTIMATED_COST, AVERAGE_CPI, INTERACTIONS.
startDateYesReport start date (inclusive), YYYY-MM-DD.
dimensionsNoDimensions. Allowed: DATE, CAMPAIGN_ID, CAMPAIGN_NAME, AD_ID, AD_NAME, PLACEMENT_ID, PLACEMENT_NAME, PLACEMENT_PLATFORM, COUNTRY, FORMAT.
publisherIdNoAdMob publisher id or account resource name, e.g. "pub-1234567890123456" or "accounts/pub-1234567890123456". Defaults to ADMOB_PUBLISHER_ID, or the single account on the credentials.
languageCodeNoLanguage code for localized values (default en-US).
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint and openWorldHint. Description adds: 'date range limited to 30 days' and 'response is a single set of rows (no streaming)', which are useful behavioral details beyond annotation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no extraneous information. First sentence states purpose, second adds key constraints. Efficient and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 7 parameters, high schema coverage, and readOnlyHint/openWorldHint annotations, description covers version, data range, and response format adequately.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 86%, so baseline is 3. Description does not add meaning beyond schema; date range limit is already in schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states 'Generate an AdMob campaign (App Campaigns) report' with specific verb and resource. Differentiates from sibling tools like run_mediation_report by specifying 'campaign'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides version constraint 'v1beta only' and behavioral constraints (date range limit, single row set) but does not explicitly state when to use this vs alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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