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james-julius

microsoft-ads-mcp

by james-julius

create_ad_group

Create an ad group within a campaign using Microsoft Advertising. Specify account, campaign, and name; optionally set status and CPC bid. Returns the new ad_group_id.

Instructions

Create an ad group in a campaign (English, given default CPC bid). Defaults to PAUSED. Returns the new ad_group_id.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
statusNoPaused
cpc_bidNo
account_idYes
campaign_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description discloses meaningful behavior: the ad group defaults to PAUSED and the tool returns the new ad_group_id. But it doesn't mention side effects like potential duplicates, permission requirements, or failure conditions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise, front-loaded sentences. The first states the action and context, the second covers defaults and return value. No filler or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a create tool with an output schema, the description is fairly complete: it states the action, defaults, and return value. It lacks explicit alternative guidance, but overall provides sufficient context for an agent to select and invoke the tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate. It explains the status default (PAUSED) and cpc_bid default, but does not elaborate on account_id, campaign_id, or name beyond what their names imply.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb+resource ('Create an ad group in a campaign') and adds scope ('given default CPC bid'). It clearly distinguishes from sibling tools like create_campaign and add_keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It provides clear context on when to use (creating ad groups) and implies a workflow via the default PAUSED state, suggesting activation is handled separately. However, it doesn't explicitly name alternatives or exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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