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microsoft-ads-mcp

by james-julius
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    • Microsoft Ads MCP Server

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    • Google Ads Campaign MCP

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      MCP server for managing Google Ads campaigns through the official Google Ads API, covering accounts, campaigns, budgets, keywords, search terms, and keyword ideas. It provides tools for both reading and mutating live ads data, such as pausing campaigns, updating budgets, and adding keywords.
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    Deploy Server
    One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

    TDQS

    A3.7/5.0

    Scored across 26 tools

    Disambiguation4/5

    Tools are mostly distinct with clear resource/action pairing (list_campaigns vs list_ad_groups vs set_campaign_status). A few analytics tools (account_overview, performance_report, compare_periods) have overlapping report-like purposes but their descriptions clarify different use cases.

    Naming Consistency3/5

    The majority use verb_noun (list_*, set_*, add_*, create_*), but several key tools break the pattern with noun-first names (performance_report, account_overview, optimization_audit, search_term_harvest). This mixed convention is readable but not fully predictable.

    Tool Count4/5

    26 tools exceeds the typical 3-15 sweet spot, but the breadth of Microsoft Ads management (accounts, campaigns, ad groups, keywords, ads, negatives, shared lists, reporting, optimization) justifies the count. Each tool serves a distinct purpose; none are redundant.

    Completeness4/5

    Core lifecycle coverage is solid: create/list/set-update for campaigns, ad groups, keywords, and ads, plus negative keyword management and rich reporting. Minor gaps include no way to delete keywords/ads, no ad group bid update after creation, and shared list management limited to adding negatives (no remove/create/delete list tools).

    Maintenance

    ActivityInactive
    ResponsivenessNo issues

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