SEO Analytics MCP
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| DEFAULT_GSC_SITE_URL | Yes | Default Google Search Console site URL. Required format: sc-domain:example.com | |
| DEFAULT_GA4_PROPERTY_ID | Yes | Default Google Analytics 4 property ID |
Capabilities
Features and capabilities supported by this server
| Capability | Details |
|---|---|
| tools | {
"listChanged": false
} |
| prompts | {
"listChanged": false
} |
| resources | {
"subscribe": false,
"listChanged": false
} |
| experimental | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| capabilitiesB | Show enabled connectors, defaults, and key analysis thresholds. |
| gsc_list_sitesB | List Search Console properties available to the authenticated account. |
| gsc_search_analytics_rawC | Run a raw Search Console Search Analytics query with full options. |
| gsc_top_pagesC | Return top pages from GSC with clicks, impressions, CTR, and position. |
| gsc_top_queriesC | Return top queries from GSC by clicks. |
| gsc_query_page_pairsC | Return query+page combinations from GSC for intent/page matching analysis. |
| ga4_run_report_rawC | Run raw GA4 report with optional dimension/metric filters and ordering. |
| ga4_landing_pagesC | Return GA4 landing pages with engagement and conversion metrics. |
| ga4_channel_reportC | Break down GA4 landing pages by default channel group. |
| analytics_merge_page_metricsC | Merge normalized GSC + GA4 page metrics into one dataset. |
| analytics_generate_action_itemsC | Generate prioritized SEO and content action items from merged data. |
| analytics_popularity_snapshotC | Get top pages by clicks, impressions, sessions, and conversions. |
| analytics_trend_reportC | Compare current vs previous period to surface gainers and decliners. |
| analytics_data_quality_reportC | Show merge coverage and top URL mismatches between GSC and GA4. |
| analytics_query_page_opportunitiesC | Find high-impression query/page pairs with weak CTR and weak on-page outcomes. |
| analytics_topic_clustersC | Extract high-impact query token clusters to guide content focus. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
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