Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@SEO Experts MCP what are Harry Sanders' top SEO tactics?"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Query the distilled point of view of real SEO experts, straight from your AI assistant.
This MCP server gives Claude, Cursor, or any MCP client a set of tools to ask "what does [SEO expert] actually say about [topic]?" and get back concrete, actionable tactics, each linked to the expert's original source video.
Built by That's Heaps, a fractional growth consultancy specialising in SEO and GEO (getting brands cited by AI answer engines).
Each expert is a separate "brain": their public content, transcribed and distilled into topic-tagged tactics.
Expert | Source | Tactics |
Harry Sanders (@harrysandersseo, StudioHawk) | 200 Instagram reels | 639 |
More experts are added over time. Each stays a distinct voice, never blended.
Related MCP server: YouTube MCP Server
list_seo_experts — who's in the corpus, with each expert's POV summary
query_seo_experts — filter tactics by topic / keyword / expert; every result links to the source video
get_expert_pov — an expert's signature view and where their corpus is rich vs thin
Requires Node 22+.
git clone https://github.com/thatsheaps/experts.git
cd experts && npm installAdd to your Claude Code / Claude Desktop MCP config:
{
"mcpServers": {
"seo-experts": {
"command": "node",
"args": ["/absolute/path/to/experts/server.mjs"]
}
}
}Then ask your assistant things like "query the SEO experts on GEO" or "what's Harry Sanders' take on link building?".
Every tactic links back to the expert's original video. These are distillations of public content, published to point people toward each expert's work, not to replace it. If you're one of the featured experts and want changes or removal, open an issue or email hello@thatsheaps.com and we'll action it promptly.
Method: public content scraped, transcribed (Whisper), distilled into tactics (Claude), stored as a queryable SQLite brain per expert. The same pipeline That's Heaps uses to ground client SEO/GEO work in real practitioner POV.
MIT (code). Distilled tactics remain the intellectual output of the named experts; this tool indexes and links to their work.
Get a specific SEO expert's signature point of view and where their corpus is rich vs thin. Use before representing their view.
Inputs: expert (required).
List the SEO experts available in this corpus, with their POV summary and tactic counts. Call this first to see who you can query.
Inputs: no named parameters.
Query real SEO experts' distilled tactics. Filter by topic (strategy, content, links, technical, tools, local, GEO/AI), a keyword, and/or a specific expert slug. Returns actionable tactics each linked to the expert's original source video.
Inputs: limit, topic, expert, keyword.
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
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Scored across 3 tools
Each tool has a clear, distinct role: listing experts, querying tactics, and retrieving a specific expert's POV. There is minimal overlap, and the descriptions reinforce the boundaries.
Tool names follow a verb-first pattern with snake_case, but mix verbs (list, query, get) and object naming (seo_experts vs expert_pov). This is still predictable and readable, with only minor deviations.
Three tools is well-scoped for a niche knowledge-query server. Each tool fills an essential role without redundancy or bloat.
The tool set covers the full discovery and query lifecycle: list to see options, query to search tactics, and get for deep-dive POV. No obvious missing operations for the stated purpose.
Real SEO data for AI assistants: page audits, Keyword Planner volumes, Search Console history.
SEO data your AI can cite: Search Console, GA4, keywords, backlinks, SERPs and AI visibility.
Live SEO intelligence, rank tracking, site audits, and backlink analysis for AI agents.
Query your SEO data in plain language: rankings, audits, backlinks, competitors and AI visibility.