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growsurf

GrowSurf MCP Server

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Program Design Advisor

growsurf_program_design_advisor
Read-onlyIdempotent

Generate referral or affiliate program designs, reward structures, benchmarks, and metric definitions to guide configuration decisions.

Instructions

Generate program designs, benchmarks, typical rewards, and metric definitions, including participant-to-referral and lead-to-referral ratios. Read-only. Returns a short draft, complete benchmarkFacts, a proposed configurationPlan, and unresolved decisions. Incentive amounts and qualifying actions remain unresolved unless supplied by the customer. detail: summary returns a configuration draft and reward structure; detail: full adds detailed benchmark tables. Hosted figures describe GrowSurf's high-performing programs; without a bundle, guidance is documentation-based. programType: AFFILIATE selects affiliate advice. industry: other covers local services, pets, hospitality, and agencies. All inputs are optional.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
goalNoWhat a successful referral means for the business. `paid_conversions` and `leads` imply a qualifying action; `signups`, `subscribers`, and `waitlist` count the signup unless a separate `qualifyingAction` needs clarification. This advisor goal differs from the program creation goal included in `configurationPlan`.other
detailNoUse summary for a first design or configuration draft, including a reward structure recommendation. Use full only for requested detailed benchmark tables or specific figures absent from the summary, such as reward amounts, share channels, or integration proportions.summary
audienceNoWho refers whom.
industryNoClosest industry segment: `financial_services_fintech` (banking, lending, investing, insurance, payments, crypto), `saas_ai` (software sold to businesses, developer tools, AI products), `media_newsletters` (newsletters, podcasts, publishers, content brands), `healthcare_wellness` (clinics, telehealth, fitness, nutrition, mental health, supplements), `education_workforce` (courses, bootcamps, tutoring, hiring and job platforms), `consumer_subscriptions_commerce` (consumer apps, e-commerce, marketplaces, subscription boxes). Use `other` when no segment clearly fits (local services, pets, hospitality, agencies) rather than stretching one; `other` returns the platform-wide figures.other
companyNameNoUsed in the heading and proposed program name; omit it when unknown.
currencyISONoISO 4217 code. Non-USD advice omits the dollar reward bands. No exchange rate or equivalent-currency benchmark is available.
programTypeNoREFERRAL
salesMotionNoUse `sales_led` for demos, sales calls, negotiated pricing, or signed contracts; use `self_service` when customers buy directly. This selects the reward structure. Omit when unknown.
includeRulesNoAppend guidance on applying the recommendations. Off by default.
businessModelNoOne line on what the business sells and how. Also set `salesMotion` when the buying process is known.
qualifyingActionNoThe action a referred friend must complete, in the customer's words.
rewardBudgetPerReferralNoThe customer's spending limit per successful referral, in major currency units. A budget does not select an incentive amount or commission rate. Budget comparisons omit the mixed-currency reward amount bands.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
markdownNoThe requested summary or full advice, including the same configuration calls and their conditions.
decisionsNoUse one qualifying action throughout the draft. Unresolved choices require a customer decision before configuration.
benchmarkFactsNoComplete benchmark statements with metric units, median, Q1, Q3, sample, and source. Quote each statement intact. Empty when no suitable figures are available.
configurationPlanNoProposed calls using the listed tools' argument shapes. Preserve each tool and arguments object when presenting the plan; replace <new-program-id> with the creation response's id before execution.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changedv0.19.9
    • changedInput schema / properties / goal / description
      Previous value: -"What a successful referral means for the business. `paid_conversions` and `leads` imply a qualifying action; `signups`, `subscribers`, and `waitlist` count the signup unless a separate `qualifyingAction` needs clarification. This is the advisor's goal enum; use the separate creation goal returned in `configurationPlan` for `growsurf_create_campaign`."New value: +"What a successful referral means for the business. `paid_conversions` and `leads` imply a qualifying action; `signups`, `subscribers`, and `waitlist` count the signup unless a separate `qualifyingAction` needs clarification. This advisor goal differs from the program creation goal included in `configurationPlan`."
  2. Addedv0.14.0

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false, and openWorldHint=false, so the safety profile is covered. The description adds value beyond that: it discloses what the tool returns (short draft, complete benchmarkFacts, proposed configurationPlan, unresolved decisions), that incentive amounts stay unresolved without customer input, and that guidance falls back to documentation-based content when no bundle is present.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Purpose and read-only nature are front-loaded, and most sentences carry signal (the decisions caveat, the mode distinction, the AFFILIATE and industry: other behaviors). It is a single dense block with several mode-specific clauses that could be broken into a tighter list, but there is little outright waste.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 12-parameter, all-optional advisor with an output schema and full annotations, the description covers mode selection, return contents, fallback behavior, and key enum semantics. An agent has enough to call it correctly; only explicit routing against sibling creation tools is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With schema description coverage at 92%, the schema already documents nearly all twelve parameters, so the baseline is 3. The description reinforces a few semantics (programType: AFFILIATE selects affiliate advice; industry: other covers local services, pets, hospitality, agencies; currencyISO omits dollar bands for non-USD) but largely restates what the schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource set ("Generate program designs, benchmarks, typical rewards, and metric definitions, including participant-to-referral and lead-to-referral ratios") and immediately characterizes the artifact returned. It is clearly an advisory/planning tool, distinguishable from the many sibling mutation tools like growsurf_create_campaign and growsurf_update_campaign_design.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives explicit mode-selection guidance ("detail: summary returns a configuration draft and reward structure; detail: full adds detailed benchmark tables") and notes that incentive amounts and qualifying actions remain unresolved unless the customer supplies them. It does not explicitly name alternative sibling tools or state when to prefer this over directly creating a program, so it stops short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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