Recommend Program Design
growsurf_program_design_advisorGenerate referral or affiliate program designs, benchmarks, rewards, and metric definitions. Returns a read-only draft, configuration plan, and unresolved decisions.
Instructions
Generate program designs, benchmarks, typical rewards, and metric definitions, including participant-to-referral and lead-to-referral ratios. Read-only. Returns a short draft, complete benchmarkFacts, a proposed configurationPlan, and unresolved decisions. Incentive amounts and qualifying actions remain unresolved unless supplied by the customer. detail: summary returns a configuration draft and reward structure; detail: full adds detailed benchmark tables. Hosted figures describe GrowSurf's high-performing programs; without a bundle, guidance is documentation-based. programType: AFFILIATE selects affiliate advice. industry: other covers local services, pets, hospitality, and agencies. All inputs are optional.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| goal | No | What a successful referral means for the business. `paid_conversions` and `leads` imply a qualifying action; `signups`, `subscribers`, and `waitlist` count the signup unless a separate `qualifyingAction` needs clarification. This advisor goal differs from the program creation goal included in `configurationPlan`. | other |
| detail | No | Use summary for a first design or configuration draft, including a reward structure recommendation. Use full only for requested detailed benchmark tables or specific figures absent from the summary, such as reward amounts, share channels, or integration proportions. | summary |
| audience | No | Who refers whom. | |
| industry | No | Closest industry segment: `financial_services_fintech` (banking, lending, investing, insurance, payments, crypto), `saas_ai` (software sold to businesses, developer tools, AI products), `media_newsletters` (newsletters, podcasts, publishers, content brands), `healthcare_wellness` (clinics, telehealth, fitness, nutrition, mental health, supplements), `education_workforce` (courses, bootcamps, tutoring, hiring and job platforms), `consumer_subscriptions_commerce` (consumer apps, e-commerce, marketplaces, subscription boxes). Use `other` when no segment clearly fits (local services, pets, hospitality, agencies) rather than stretching one; `other` returns the platform-wide figures. | other |
| companyName | No | Used in the heading and proposed program name; omit it when unknown. | |
| currencyISO | No | ISO 4217 code. Non-USD advice omits the dollar reward bands. No exchange rate or equivalent-currency benchmark is available. | |
| programType | No | REFERRAL | |
| salesMotion | No | Use `sales_led` for demos, sales calls, negotiated pricing, or signed contracts; use `self_service` when customers buy directly. This selects the reward structure. Omit when unknown. | |
| includeRules | No | Append guidance on applying the recommendations. Off by default. | |
| businessModel | No | One line on what the business sells and how. Also set `salesMotion` when the buying process is known. | |
| qualifyingAction | No | The action a referred friend must complete, in the customer's words. | |
| rewardBudgetPerReferral | No | The customer's spending limit per successful referral, in major currency units. A budget does not select an incentive amount or commission rate. Budget comparisons omit the mixed-currency reward amount bands. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| markdown | No | The requested summary or full advice, including the same configuration calls and their conditions. | |
| decisions | No | Use one qualifying action throughout the draft. Unresolved choices require a customer decision before configuration. | |
| benchmarkFacts | No | Complete benchmark statements with metric units, median, Q1, Q3, sample, and source. Quote each statement intact. Empty when no suitable figures are available. | |
| configurationPlan | No | Proposed calls using the listed tools' argument shapes. Preserve each tool and arguments object when presenting the plan; replace <new-program-id> with the creation response's id before execution. |