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meta_get_ads

Read-onlyIdempotent

List ads for a Meta ad account, optionally filtered by ad set, returning ad ID, name, status, and creative reference for review or verification.

Instructions

List ads for a Meta ad account, optionally filtered by ad set. Returns ad ID, name, status, and creative reference.

Input Schema

Name	Required	Description
`limit`	No	Maximum number of returned items or rows. The declared bounds and default apply; use pagination for additional results.
`cursor`	No	Pagination cursor from previous response
`adSetId`	No	Alias for adsetId. If both are supplied, they must match.
`adsetId`	No	Filter by ad set ID; adSetId is also accepted.
`adAccountId`	Yes	Ad account ID (e.g., act_123456789)
`statusFilter`	No	Filter by native effective_status, not configured status. PAUSED excludes IN_PROCESS, CAMPAIGN_PAUSED and ADSET_PAUSED. Omit for post-creation verification and inspect both returned status fields.

Output Schema

Name	Required	Description	Default
`result`	Yes	Original tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedv2.1.1Oct 30, 2026

removedInput schema / additionalProperties
```
Removed value: -false
```

changedOutput schema / properties / result / anyOf

Previous value: -[
-  {
-    "additionalProperties": true,
-    "properties": {},
-    "type": "object"
-  },
-  {
-    "items": {},
-    "type": "array"
-  },
-  {
-    "type": "string"
-  },
-  {
-    "type": "number"
-  },
-  {
-    "type": "boolean"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "additionalProperties": {},
+    "properties": {},
+    "type": "object"
+  },
+  {
+    "items": {},
+    "type": "array"
+  },
+  {
+    "type": "string"
+  },
+  {
+    "type": "number"
+  },
+  {
+    "type": "boolean"
+  },
+  {
+    "type": "null"
+  }
+]

First observedv2.0.1Sep 23, 2026

TDQS

B3.4/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, destructiveHint=false, so the safety profile is covered. The description adds the returned field set (ad ID, name, status, creative reference), which is helpful, but says nothing about pagination behavior, limits, or the openWorldHint=true implication that results reflect live external state.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, zero filler, with purpose and scope front-loaded before the return-value clause. Nothing could be removed without losing information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so the return clause is redundant but harmless; parameters are fully covered by the schema. For a filtered-list tool this is essentially complete, with only pagination/limit behavior left implicit (though the limit schema description does cover it).

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so each parameter (including the adSetId/adsetId alias rule and the statusFilter enum semantics) is already fully documented in the schema. The description only echoes the ad-set filter, adding no syntax or edge-case detail beyond what the schema provides, so baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ("List ads for a Meta ad account") plus the primary scoping option (ad set filter). An agent can distinguish it from siblings like meta_get_adsets or meta_get_creatives, though the description never explicitly names those alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no explicit guidance on when to choose this tool over meta_get_adsets, meta_get_creatives, or meta_get_insights, nor any prerequisites. The only hint is the parenthetical 'optionally filtered by ad set', which is usage-adjacent but not conditional guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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