ugc-brief-mcp
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@ugc-brief-mcp Check this brief for red flags and scope creep"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
UGC Brief MCP
The production layer for UGC creators. Turn a brand brief into deliverables, shot lists, and the right format, and catch the traps before you shoot.
Disclaimer. Structured UGC-production frameworks from documented creator practice. Confirm deliverables, usage, and revisions in writing before shooting. This server plans the work; it never sets or quotes rates.
Why This Exists
You landed the deal. Now what do you actually shoot? Most creators (and their AI assistants) jump straight to filming and end up with the wrong format, undefined deliverables, and a "quick revision" that becomes ten. This MCP reads the brief like a pro: what you deliver, in what format, to what spec, and where the scope traps are.
Related MCP server: @aryaminus/socials-mcp
7 Tools
Tool | What it returns |
| Detected deliverables/specs/usage/disclosure + red flags + the exact questions to confirm in writing |
| The 10 fields every brief must answer before you shoot |
| The 7 UGC ad formats (testimonial, problem/solution, unboxing, demo, GRWM, comparison, hook-test-pack) with structure |
| A beat-by-beat shot list for a format + coverage rules (shoot the hook 3 ways) |
| The fields to lock so nothing is left open to interpretation, plus a confirm-message shape |
| Scan for unlimited revisions, perpetual usage, spec work, raw-file grabs, vague deliverables, scope creep |
| Everything in one payload |
Install
npx ugc-brief-mcp{ "mcpServers": { "ugc-brief": { "command": "npx", "args": ["ugc-brief-mcp"] } } }The Family
Land it (outbound-engine-mcp) → price it (creator-deals-mcp) → produce it (this one) → repurpose it (content-repurposing-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
Available Tools
7 toolsbuild_shot_listA
Given a UGC format, returns a beat-by-beat shot list template with coverage rules (shoot the hook 3 ways, get product close-up + in-use wide + reaction). Formats: testimonial, problem_solution, unboxing, demo_tutorial, get_ready_with_me, comparison, hook_test_pack.
Inputs: format (required).
check_brief_red_flagsA
Scan a brief or message for production/scope red flags: unlimited revisions, perpetual usage, spec-first requests, raw-file grabs, vague deliverables, post-agreement scope creep. Returns flags + what to do.
Inputs: text (required).
get_brief_checklistA
The 10-point checklist every UGC brief must answer before you shoot: deliverables, usage, exclusivity, revisions, raw-vs-edited, specs, hooks, talking points, timeline, brand assets.
Inputs: no named parameters.
get_full_packA
The complete UGC-brief library in one payload: formats, brief checklist, red flags. For full agent context.
Inputs: no named parameters.
get_ugc_formatsA
The core UGC ad formats with structure and when to use each: testimonial, problem_solution, unboxing, demo_tutorial, get_ready_with_me, comparison, hook_test_pack. Omit format for all.
Inputs: format.
interpret_briefA
Paste a brand's UGC brief. Returns detected deliverables/specs/usage/disclosure, red flags (unlimited revisions, perpetual usage, spec work, raw-file grabs), and the exact questions to confirm in writing before agreeing.
Inputs: brief (required).
scope_deliverablesA
Turn a vague ask into a defined deliverable list. Returns the exact fields to lock (count, format, length, aspect, revisions, raw-vs-edited, usage window) so nothing is left open to interpretation.
Inputs: no named parameters.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
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TDQS
Scored across 7 tools
Most tools have distinct purposes, but 'interpret_brief' and 'check_brief_red_flags' both deal with red flags, which could cause confusion. Descriptions help differentiate, with 'interpret_brief' being more comprehensive.
Naming follows a mostly consistent verb_noun pattern (e.g., get_ugc_formats, build_shot_list). Minor deviations like 'get_full_pack' (uses 'full' instead of a noun like 'library') are still clear.
Seven tools cover the UGC brief domain well without being excessive. Each tool has a clear role, from analyzing briefs to generating shot lists and scoping deliverables.
The tool set covers core UGC brief analysis and preparation tasks. Missing are tools for creating or editing briefs, but the given purpose (assisting with existing briefs) is well-served.
Maintenance
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