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Content Hooks MCP

Content Hooks MCP

by closermethod
OverviewSchemaSourceRelated ServersDiscussionsAdmin
JavaScript
Remote

Content Hooks MCP

Short-form content mechanics for AI agents: hooks, script structures, retention, CTAs. The first 2 seconds decide the next 28.

Disclaimer. Structured content-mechanics frameworks from documented short-form practice. Platforms change; specificity and payoff don't.

Why This Exists

AI agents drafting short-form content default to the same failure: greeting openers, hype adjectives, three ideas per video, and four CTAs. This MCP gives the agent the mechanics that survive contact with the feed — and auditors that fail drafts before they cost a post.

The house rule everything here enforces: receipts over hype. A number you can screenshot beats any adjective.

Related MCP server: hooklayer

7 Tools

Tool

What it returns

get_hook_mechanics

10 hook styles as fill-in structures with why each works + failure mode

audit_hook

PASS/NEEDS WORK on a hook line: 2-second window, greetings, hype vs receipts, style detection

get_script_structure

Beat-by-beat timing for talking_head, voiceover_broll, tutorial, storytime, ugc_ad

audit_script

Full script audit: hook, spoken length, single-CTA law, zero-numbers check

get_retention_mechanics

Open loops, payoff scheduling, pattern breaks, specificity ladders, loop endings

get_cta_rules

CTA rules by goal (follow, comment seed, lead magnet, product, save/share)

get_full_pack

Everything in one payload for agent context

Install

npx content-hooks-mcp        # once published to npm
# or from source:
git clone https://github.com/closermethod/content-hooks-mcp && cd content-hooks-mcp && npm i && npm run build && node dist/main.js

Claude Desktop config:

{ "mcpServers": { "content-hooks": { "command": "npx", "args": ["content-hooks-mcp"] } } }

The Family

Get seen (this one) → get positioned (personal-brand-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub

Built By

Elisabeth Hitz — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.

License: MIT

Available Tools

7 tools
audit_hookA

Audit a hook line: length vs the 2-second window, greeting openers, hype words vs receipts, specificity check, and detected style. Returns PASS/NEEDS WORK with named issues.

Inputs: hook (required).

audit_scriptA

Audit a full short-form script: hook quality, spoken length, single-CTA rule, hype vs receipts, zero-numbers check. Returns verdict with the hook sub-audit and format beats for comparison.

Inputs: script (required), format.

get_cta_rulesA

CTA rules by goal: follow, comment_seed, lead_magnet, product, save_share. Each with the rule, placement, and the one-CTA-per-video law.

Inputs: goal.

get_full_packA

The complete content-mechanics library in one payload: hook styles, script formats, retention mechanics, CTA playbook. For full agent context.

Inputs: no named parameters.

get_hook_mechanicsA

Get the 10 hook styles as fill-in structures with why each works, its failure mode, and what content type it fits. Styles: contrarian, specific_number, curiosity_gap, confession, stop_doing, pattern_interrupt, story_open, question_hook, future_pace, bold_claim. Optionally filter to one style.

Inputs: style.

get_retention_mechanicsA

The 6 retention mechanics (open loops, payoff scheduling, pattern breaks, direct address, specificity ladder, loop endings) with how to apply each and its failure risk.

Inputs: no named parameters.

get_script_structureA

Get the beat-by-beat script structure with timings for a format: talking_head, voiceover_broll, tutorial, storytime, ugc_ad. Each includes rules that keep the format working.

Inputs: format (required).

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    Deploy Server
    One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

    TDQS

    A4.3/5.0

    Scored across 7 tools

    Disambiguation5/5

    Each tool targets a distinct aspect of content creation: hooks, script structure, retention, CTA rules, and audits. The full_pack tool provides a combined reference but does not overlap functionally, as it aggregates all reference materials for convenience.

    Naming Consistency5/5

    Tool names follow a clear verb_noun pattern: get_ for retrieving reference materials and audit_ for analyzing content. The pattern is consistent and predictable, making it easy to infer tool purpose from the name.

    Tool Count5/5

    Seven tools cover the core content-mechanics domain without bloat. Each tool serves a distinct educational or analytical function, and the count is well within the ideal range for a focused server.

    Completeness5/5

    The tool surface covers all major pillars of short-form content mechanics: hooks, script structures, retention, CTA rules, and audits. The full_pack provides a comprehensive reference, leaving no obvious gaps for the stated purpose.

    Maintenance

    ActivityInactive
    ResponsivenessNo recent community issues

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