ugc-brief-mcp
# UGC Brief MCP
**The production layer for UGC creators. Turn a brand brief into deliverables, shot lists, and the right format, and catch the traps before you shoot.**
> **Disclaimer.** Structured UGC-production frameworks from documented creator practice. Confirm deliverables, usage, and revisions in writing before shooting. This server plans the work; it never sets or quotes rates.
## Why This Exists
You landed the deal. Now what do you actually shoot? Most creators (and their AI assistants) jump straight to filming and end up with the wrong format, undefined deliverables, and a "quick revision" that becomes ten. This MCP reads the brief like a pro: what you deliver, in what format, to what spec, and where the scope traps are.
## 7 Tools
| Tool | What it returns |
|---|---|
| `interpret_brief` | Detected deliverables/specs/usage/disclosure + red flags + the exact questions to confirm in writing |
| `get_brief_checklist` | The 10 fields every brief must answer before you shoot |
| `get_ugc_formats` | The 7 UGC ad formats (testimonial, problem/solution, unboxing, demo, GRWM, comparison, hook-test-pack) with structure |
| `build_shot_list` | A beat-by-beat shot list for a format + coverage rules (shoot the hook 3 ways) |
| `scope_deliverables` | The fields to lock so nothing is left open to interpretation, plus a confirm-message shape |
| `check_brief_red_flags` | Scan for unlimited revisions, perpetual usage, spec work, raw-file grabs, vague deliverables, scope creep |
| `get_full_pack` | Everything in one payload |
## Install
```bash
npx ugc-brief-mcp
```
```json
{ "mcpServers": { "ugc-brief": { "command": "npx", "args": ["ugc-brief-mcp"] } } }
```
## The Family
Land it ([outbound-engine-mcp](https://github.com/closermethod/outbound-engine-mcp)) → price it ([creator-deals-mcp](https://github.com/closermethod/creator-deals-mcp)) → **produce it (this one)** → repurpose it ([content-repurposing-mcp](https://github.com/closermethod/content-repurposing-mcp)). Full catalog: [MCP Hub](https://elisabethhitz-mcp.netlify.app)
## Built By
[Elisabeth Hitz](https://www.linkedin.com/in/elisabethhitz) — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
TDQS
Scored across 7 tools
Most tools have distinct purposes, but 'interpret_brief' and 'check_brief_red_flags' both deal with red flags, which could cause confusion. Descriptions help differentiate, with 'interpret_brief' being more comprehensive.
Naming follows a mostly consistent verb_noun pattern (e.g., get_ugc_formats, build_shot_list). Minor deviations like 'get_full_pack' (uses 'full' instead of a noun like 'library') are still clear.
Seven tools cover the UGC brief domain well without being excessive. Each tool has a clear role, from analyzing briefs to generating shot lists and scoping deliverables.
The tool set covers core UGC brief analysis and preparation tasks. Missing are tools for creating or editing briefs, but the given purpose (assisting with existing briefs) is well-served.