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google-tag-manager-mcp

Gtm Template

gtm_template

Manage custom templates in Google Tag Manager with create, read, update, delete, revert, and import from the Community Template Gallery.

Instructions

Manage GTM custom templates. Standard CRUD+revert plus:

  • import_from_gallery: parent= (or path="/templates"), confirm=true. Imports a Community Template Gallery template.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
pathNo
actionYes
configNo
paramsNo
parentNo
confirmNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

C2.7/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. It mentions 'revert' and 'import_from_gallery' but does not explain destructive semantics, permission requirements, side effects, or how confirmation works beyond the bare 'confirm=true' parameter. This is insufficient for a mutation-heavy tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is short and front-loaded, with a useful special-case bullet for import_from_gallery. It is appropriately compact, but the brevity comes at the cost of missing behavioral and parameter details.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool has six parameters, no annotation safety net, and zero schema descriptions; the description only partially documents one mode. An agent would not know what 'standard CRUD' maps to, what revert does, or how the main parameters should be populated.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must compensate for the six parameters. It gives partial semantics for 'parent', 'path', and 'confirm' in the import_from_gallery case, but leaves 'action', 'config', and 'params' unexplained for the main CRUD+revert operations.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states the resource ('GTM custom templates') and a clear scope of operations ('Standard CRUD+revert' plus import). It is more specific than a pure tautology, and the resource-name distinguishes it from sibling GTM tools, though 'Manage' is somewhat generic and 'CRUD' is implied rather than spelled out.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance is given about when to use this tool versus alternatives. It does not mention exclusions, prerequisites, or when a sibling tool would be more appropriate. The resource context implies template-related usage, but the description leaves selection to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.