google-ads-mcp
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TDQS
Scored across 13 tools
Each tool targets a clearly distinct resource or dimension: GAQL queries, account listing, conversion actions, keyword planning, and separate performance reports for geography, device, campaign, ad group, ad, keyword, asset, search terms, and budget. Overlap between performance tools is minimal and easily distinguished by their target entity.
All tool names follow a consistent snake_case verb_noun pattern: run_gaql, list_accounts, get_geographic_performance, get_budget_report, etc. The naming style is uniform and predictable across the entire set.
With 13 tools, the server is well-scoped for a Google Ads analytics and keyword research surface. Every tool covers a meaningful function, and the count is within the ideal range for a domain-specific MCP server.
The server provides thorough read-only coverage: reporting across all key entities, account listing, conversion actions, and keyword planning. However, it lacks any mutation tools for campaign management (create, update, pause, delete), which is a notable gap for a server named 'google-ads-mcp' if full lifecycle control is expected.