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apexradius

mcp-google-ads

by apexradius

mcp-google-ads

Multi-account Google Ads MCP server. Connect any number of Google Ads accounts to Claude, Cursor, Codex, or any MCP-compatible AI assistant — query campaign performance, keywords, search terms, and account analytics by name in the same session.

# Install:  uvx mcp-google-ads-multi

# Ask your AI:
"Show me campaign performance for account my-client last month"
"What search terms drove conversions for client-acme in Q2?"
"Compare my-account's spend between January and February"
"Which keywords have quality scores below 5 for campaign 123?"

Start Here

You are

Start with

Time

Installing the server

Quickstart

10 min

Connecting several accounts

Accounts config

10 min

Extending tools

docs/architecture.md and gads/server.py

15 min


Related MCP server: Google Ads MCP Server

Architecture

flowchart TD
    Client[MCP client] -->|stdio or SSE| Server[gads/server.py]

    subgraph Local config
        Env[environment] --> Accounts[accounts.json]
        Accounts --> Auth[OAuth or service account]
    end

    Server --> AccountsMod[gads/accounts.py]
    Server --> Query[gads/query.py]
    Server --> Retry[gads/retry.py]
    AccountsMod --> Auth
    Query -->|GAQL| Ads[Google Ads API]
    Retry -->|backoff| Ads
    Ads -->|metrics| Server
    Server -->|tool result| Client

More detail lives in docs/architecture.md.


Primary Workflow

flowchart TD
    Ask([User asks for Ads data]) --> Tool[Select MCP tool]
    Tool --> Account{Account named?}
    Account -->|yes| LoadNamed[Load named account]
    Account -->|no| LoadDefault[Load default account]
    LoadNamed --> Auth[Resolve credentials]
    LoadDefault --> Auth
    Auth --> Query[Build GAQL query]
    Query --> Execute[Call Google Ads API]
    Execute --> Retry{Rate limited?}
    Retry -->|yes| Backoff[Retry with backoff]
    Retry -->|no| Return[Return metrics]
    Backoff --> Execute

Why this one?

Most Google Ads MCP servers support one account per server process. This one lets you configure multiple accounts and switch between them per tool call — no restart needed.

Feature

This server

Others

Multiple accounts

Yes — named, switchable

No — one per process

OAuth + service account

Both, mixed per account

Usually one type

Quality score data

Yes

Rarely

Search terms report

Yes

Sometimes

Rate limit retry

Yes — exponential backoff

No

SSE transport (remote)

Yes

Varies


Quickstart

1. Get a developer token — apply at Google Ads API Center (free, ~3 business days)

2. Create OAuth credentialsGoogle Cloud Console → Enable Google Ads API → Credentials → OAuth client ID → Desktop app

3. Create your accounts config:

mkdir -p ~/.config/mcp-google-ads
cp accounts.example.json ~/.config/mcp-google-ads/accounts.json
# Edit it — add your accounts

4. Add to your MCP client config:

{
  "mcpServers": {
    "google-ads": {
      "command": "uvx",
      "args": ["mcp-google-ads-multi"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-developer-token",
        "GOOGLE_ADS_ACCOUNTS_CONFIG": "/Users/you/.config/mcp-google-ads/accounts.json"
      }
    }
  }
}

5. Restart your AI client. Done.


Accounts config

{
  "default": "my-account",
  "accounts": {
    "my-account": {
      "type": "oauth",
      "client_id": "YOUR_CLIENT_ID.apps.googleusercontent.com",
      "client_secret": "YOUR_CLIENT_SECRET",
      "token_file": "~/.config/mcp-google-ads/my-account.token"
    },
    "client-acme": {
      "type": "oauth",
      "client_id": "YOUR_CLIENT_ID.apps.googleusercontent.com",
      "client_secret": "YOUR_CLIENT_SECRET",
      "token_file": "~/.config/mcp-google-ads/client-acme.token"
    }
  }
}

Set GOOGLE_ADS_DEVELOPER_TOKEN in your environment. All other credentials stay local.


Available tools

Tool

What it does

list_accounts

Show all configured accounts

set_default_account

Change the default account

list_customers

List all accessible Google Ads accounts under your login

get_account_summary

Total clicks, cost, conversions for a period

list_campaigns

All campaigns with status, budget, 30-day metrics

get_campaign_performance

Campaign metrics for any date range

compare_periods

Two date ranges side-by-side with deltas

get_keyword_performance

Keyword metrics + quality scores

search_terms_report

Actual search queries that triggered your ads

get_ad_performance

Ad-level CTR and conversions


Environment variables

Variable

Default

Description

GOOGLE_ADS_DEVELOPER_TOKEN

required

Your Google Ads API developer token

GOOGLE_ADS_ACCOUNTS_CONFIG

~/.config/mcp-google-ads/accounts.json

Path to accounts config

MCP_TRANSPORT

stdio

Set to sse for remote deployment

MCP_HOST

127.0.0.1

SSE bind host

MCP_PORT

3001

SSE bind port


License

MIT

Reference

A
license - permissive license
-
quality - not tested
B
maintenance

Maintenance

Maintainers
Response time
Release cycle
Releases (12mo)
Commit activity

Resources

Unclaimed servers have limited discoverability.

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