traffic.overview
Get a high-level website traffic snapshot with total pageviews, unique visitors, sessions, bounce rate, and average session duration, including comparison to the previous period.
Instructions
High-level snapshot of website traffic over a period: total pageviews, unique visitors, sessions, bounce rate (%), and average session duration (seconds). Always includes a comparison block with the same metrics for the previous period of equal length plus the absolute and percentage delta. Use this as the first call when the user asks how the site is doing, before drilling into channels, pages, or funnels.
Examples:
"how is traffic this week" → period="7d"
"overview for last month" → period="30d"
"organic search performance this quarter" → period="90d", channel="organic_search"
Limitations: bounce_rate and avg_duration are derived from the SDK's pageview_end beacon — for SDK <0.3 they return null. Custom date ranges must be in YYYY-MM-DD:YYYY-MM-DD format. Maximum range is 365 days.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| project_id | No | Target project ID (e.g. "proj_abc123"). Required when the credential has access to multiple projects. If omitted and only one project is accessible, that project is used automatically. Call `projects.list` to discover available project IDs. | |
| period | No | Time period. Use "today", "yesterday", "7d", "30d", "90d", or a custom range as "YYYY-MM-DD:YYYY-MM-DD" (e.g. "2026-01-01:2026-03-31"). Defaults to "30d". | |
| pathname | No | Filter to a specific page path (e.g. "/pricing", "/blog/my-post"). Must start with /. | |
| utm_source | No | Filter by UTM source (e.g. "google", "twitter", "newsletter"). Case-sensitive, must match the value in the tracking URL. | |
| utm_medium | No | Filter by UTM medium (e.g. "cpc", "email", "social"). Case-sensitive. | |
| utm_campaign | No | Filter by UTM campaign name (e.g. "spring-launch", "product-hunt"). Case-sensitive. | |
| utm_content | No | Filter by UTM content (e.g. "hero-cta", "sidebar-banner"). Case-sensitive. | |
| utm_term | No | Filter by UTM term (e.g. "running+shoes"). Case-sensitive. | |
| referrer_host | No | Filter by referrer hostname (e.g. "news.ycombinator.com", "twitter.com", "github.com"). Use this to see what traffic from a specific source did. Must match the value returned by `traffic.breakdown(dimension="referrer_host")` exactly (lowercase, no protocol or path). | |
| country | No | ISO 3166-1 alpha-2 country code, uppercase (e.g. "US", "GB", "DE", "NL", "JP"). Filter results to visitors from this country. | |
| region | No | Administrative region inside a country (e.g. "California", "Bavaria"). Case-sensitive; must match the stored region exactly. Use traffic.breakdown(dimension="region") to discover values. | |
| city | No | City name (e.g. "San Francisco", "London"). Case-sensitive; must match the stored value. Use traffic.breakdown(dimension="city") to discover values. | |
| device_type | No | Device category. One of: "desktop", "mobile", "tablet". | |
| browser | No | Browser family (e.g. "Chrome", "Safari", "Firefox"). Use traffic.breakdown(dimension="browser") to discover the exact stored values. | |
| browser_version | No | Browser version string (e.g. "120.0"). Case-sensitive. | |
| os | No | Operating system family (e.g. "macOS", "iOS", "Windows", "Android"). Use traffic.breakdown(dimension="os") to discover stored values. | |
| os_version | No | OS version string (e.g. "14.2"). Case-sensitive. | |
| channel | No | Traffic channel. One of: "direct", "organic_search", "organic_social", "paid", "email", "referral". |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| pageviews | Yes | ||
| visitors | Yes | ||
| sessions | Yes | ||
| bounce_rate | Yes | ||
| avg_duration | Yes | ||
| comparison | Yes |